Karate for kids.
Advertising Agency: Adventa Lowe, Kiev, Ukraine
Creative Director: Oleksiy Pasichnyk
Art Director: Alexey Demin
Illustrators: Nadezhda Shvidko, Anna Korkman
Account Managers: Olga Mamaeva, Tatiana Ilyenko
Published: July 2008
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13 Comments
bad illustration...
... matter of personal taste.
>>> Designed to be signed...
those monsters aren't enough 'enemy' to get the idea across. Btw, is this how the boogeyman looks like?
a mi me gusta la ilustracion
I can picture a mom laughing at this... I think it works.
:::MARK3R:::
My wife did. :)
You're totally missing the point of karate. It teaches kids discipline and respect - not how to kick ass.
But can you still kick ass with it? The answer is yes.
So get back to work.
Nice ads.
discipline and respect are not as appealling as kicking ass and they are not the first things to come in mind to a kid or average Joe parent.
Kids will not ask their parents to go the karate school because they want to learn about discipline and respect philosophy... karate is not interesting to kids due to that simply because they do not understant it!!! They will have time to develop the understanding while already taking the course...
Hello 1983.
illustration is not that appealing and i'm pretty sure i've seen this before... idea is nice but the execution could have been a lot better..feel sorry for the creature, needs more spunk.
*****
SJB
poor boogeyman :)
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