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10 comments

Phil Lestino's picture
Phil Lestino
1672 pencils

The idea is ok the execution isn't

ek kanya's picture
ek kanya
814 pencils

ok. nice.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

razorsharp creative's picture
razorsharp creative
186 pencils

This is my favorite of them all. But that's not saying much. The reason I feel this image works the best is because the image is an icon from a story that we all know. The others seem to be just general images of child type villains. Perhaps if they went in this direction further by illustrating a pummeled witch in front of a gingerbread house or Captain Hook taken to task with his hook shoved up his...well, maybe not that harsh, but you get the idea. This way kids (and their parents) connect defeating these storybook villains with the karate classes, creating an emotional connection that compels and calls to action.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

mayankbarolia's picture
mayankbarolia
144 pencils

love the series.. nice campaign

silvi's picture
silvi
4172 pencils

Simple and great

Prime83's picture
Prime83
497 pencils

I like the campaign, the illustrations could be better, especially this one, but that's not the general point, the campaign works for the target.

cmotan's picture
cmotan
189 pencils

it's not the same and you know it.
:)

brandingworthspreading's picture
brandingworthsp...
648 pencils

GREAT INSIGHT!

mclaren's picture
mclaren
13 pencils

Bravo !

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