Karate Club Ronin: Bad wolf
Advertising Agency: Banda, Bulgaria
Creative Director: Vladi Lagadinov
Art Director: George Kasabov
Copywriter: Anton Georgiev
Illustrator: George Kasabov
Published: 2009
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10 Comments
The idea is ok the execution isn't
ok. nice.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
This is my favorite of them all. But that's not saying much. The reason I feel this image works the best is because the image is an icon from a story that we all know. The others seem to be just general images of child type villains. Perhaps if they went in this direction further by illustrating a pummeled witch in front of a gingerbread house or Captain Hook taken to task with his hook shoved up his...well, maybe not that harsh, but you get the idea. This way kids (and their parents) connect defeating these storybook villains with the karate classes, creating an emotional connection that compels and calls to action.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
love the series.. nice campaign
Simple and great
I like the campaign, the illustrations could be better, especially this one, but that's not the general point, the campaign works for the target.
Done! Keeya! :)
http://adsoftheworld.com/media/print/karate_school_for_kids_wardrobe_m...
http://adsoftheworld.com/media/print/karate_school_for_kids_boogeyman
it's not the same and you know it.
:)
GREAT INSIGHT!
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Bravo !