Karana Travelgear: Wooden Bed

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director: Paruj Daorai
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Ratapon Houyhongtong
Copywriter: Rudee Surapongraktrakool
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat / Illusion
Photographer: Surachai Puthikulangkura / Illusion
Image Composers: Surachai P., Supachai U. / Illusion
Producer: Paiboon Suwansangroj
Account Managers: Phawit Chitrakorn, Chaowalit Vichayachakorn
Account Supervisor: Woorawit Yoosawat

11 comments

thaistylez's picture
thaistylez
224 pencils

funny, love it =D

Hiperion's picture
Hiperion
3138 pencils

good work, but I don´t understand why this campaigns have won in Cannes....
what a poor level this year!

Adaddicted's picture
Adaddicted
3435 pencils

I think that they won, not for the work but their names.... uuffffff...

withalltherespects

Guest's picture
Guest

May I know what's wrong with this ad? or the series?

rebelscum's picture
rebelscum
2114 pencils

Looks illustrated.

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

For me it's simple a good campaign. NJ

Guest's picture
Guest

A definite lion!

Guest's picture
Guest

How many Art Directors does it take to make a sleeping bag?

j2mango's picture
j2mango
534 pencils

four
it's not too many
maybe the names are too long

Mistiko's picture
Mistiko
68 pencils

Awesome !!!

TommyO's picture
TommyO
1866 pencils

Nice, but looks exactly like the previous ad.

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