Karana Travelgear: Steel Bed

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director: Paruj Daorai
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Ratapon Houyhongtong
Copywriter: Rudee Surapongraktrakool
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat / Illusion
Photographer: Surachai Puthikulangkura / Illusion
Image Composers: Surachai P., Supachai U. / Illusion
Producer: Paiboon Suwansangroj
Account Managers: Phawit Chitrakorn, Chaowalit Vichayachakorn
Account Supervisor: Woorawit Yoosawat

13 comments

rebelscum's picture
rebelscum
2110 pencils

The surefire way to win at Cannes: Do one idea the exact same way as many times as you can get away with.

rargh.

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Mads's picture
Mads
31 pencils

Can someone tell me if this is a photoshop or not

Guest's picture
Guest

No, they actually wrapped the beds like that. It took them 45 wooden beds and 69 steel beds, but the result was all worth it ;)

Jupiter's picture
Jupiter
547 pencils

yeah...i did the same thing to my sofa...lol

dude, why do you refer the creative team as "they" or "them" when its quite apparent you are one of "them"...

its a nice campaign...come on, don't be shy :-)

commenting just to gather more pencils:-)

Adaddicted's picture
Adaddicted
3435 pencils

True... it may take some time to undo. But good idea once you rolled it.

withalltherespects

Guest's picture
Guest

Lioooooons !

Shingo's picture
Shingo
406 pencils

nice campaign

tytpol's picture
tytpol
777 pencils

Clear and nice... and cosy.

Guest's picture
Guest

great campaign. well done.

noj's picture
noj
86 pencils

incredible execution & idea

AssassinX's picture
AssassinX
1329 pencils

Lovely idea...

I also wanted to ask how they did this n then found the answer above... Thank you, guest near Mads... :)

Guest's picture
Guest

Another scam from OM Thailand!!!

Mistiko's picture
Mistiko
68 pencils

Awesome !!

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