Kanechom: Anti-dandruff

Kanechom anti-dandruff eliminates 97% of all dandruff.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Daniel Correa
Copywriter: Lucas Antunes
Published: January 2010

13 comments

silvi's picture
silvi
4172 pencils

Too obvious.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Wouldn't leave me satisfied. Other brands are saying they remove ALL dandruff. Why go with this?

Marlus Lau's picture
Marlus Lau
1806 pencils

No!

Brian_69's picture
Brian_69
9 pencils

awesomeee!!.. obvious if it was just black and 100%.

Bahamut's picture
Bahamut
105 pencils

First idea...a bet you can get much more than this.

SebastianGrecco's picture
SebastianGrecco
27 pencils

simple and great.

SAM75's picture
SAM75
218 pencils

I like it. Looks better than saying 100%. I mean it looks more precise and based on measuring.

flavourfish's picture
flavourfish
125 pencils

would have had a much better effect doing it the other way. More white, less black.
But, way too obvious..

Hibon's picture
Hibon
3731 pencils

A simple bad idea....i'm sure the brand is working hard on the 3%

Simple ideas are the best !

munirgee's picture
munirgee
454 pencils

simplicity rocks!

tridipnandi's picture
tridipnandi
220 pencils

What The.....

Viranica's picture
Viranica
230 pencils

been done in radio.... with more interesting way :)

oddbo's picture
oddbo
12 pencils

cheap!!!

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