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20 comments

bknowlden's picture
bknowlden
3647 pencils

I love the "sport" watch in this photo. It gives it great empathy.
--
brandon

www.the12poundpackage.com

ivan's picture
ivan

What does sport watch means brandon?

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

i totally agree with you brandon (in case you meant it ironically).

i admit i'm not adept at the massai but as far as i know they are a normadic people whose identity is rather threatened by what we call 'civilisation' than by not having schools etc.

i think this is just our typical western civ. way of thinking. give money to the poor primitive people, evangelise them and replace their primitive thoughts by our superior ideals. i mean look at this poor guy, he's so clever, he should be a nuclear physicist instead of herding cattles.

sorry, i don't think this is the right approach.

nice art direction though

B128's picture
B128
392 pencils

I like this ad. True, the Massai are nomadic, they are also very wise and cleaver. You'd be happy to have one of them as a guide in the vast and extremely dangerous Kenyan jungle.
Without a doubt, what they need is education. They are loosing too much be it land, livestock etc. Their culture is also not very compatible to what the world has become. They live in a world full of laws and they need lawyers they can trust,they need teachers, engineers etc.

As for the watch, come on, this watch is very available and cheap! It costs less than 1$. And yes, I'm in Kenya. You guys need to visit.

kc_brock's picture
kc_brock
703 pencils

nice eye brandon. that's hilarious.

rd

kre8's picture
kre8
989 pencils

the watch hes wearing dude!

ivan's picture
ivan

huh! :D

Ivan Raszl, admin of AotW

kre8's picture
kre8
989 pencils

whats with the empathy knowlden?

jennywhx's picture
jennywhx
1142 pencils

sorry i don't understand the copy. what is an 10 of 132? or it is not?

addyhoch10's picture
addyhoch10
2592 pencils

come on jenny, this time you're bullsh***ing us ;)

kc_brock's picture
kc_brock
703 pencils

10 = IQ

rd

jennywhx's picture
jennywhx
1142 pencils

ha ha, okie, i got it now, IQ 132..cool. i think my mind just twisted..:P sorry

tiny_wordz's picture
tiny_wordz
325 pencils

come to think of it, do you really think these nearly extinct unique cultures need western brainwashing or protection from the facts listed above by B128? i live in Nigeria and I know how the west erodes cultures and values to the point where the massai would probably start having tea parties in suits by the end of the year. my question still remains simple, western education or culture preservation? wich is more pertinent to these people?

anyway, nice art direction. the copy is so so.

ivan's picture
ivan

Very interesting perspective. Thanks for sharing.

Ivan Raszl, admin of AotW

kandi's picture
kandi
204 pencils

great insight!

jsn's picture
jsn
83 pencils

I got IQ of 132, but I am stucked in a small little room writing ads for cigarette companies and getting drunk after work.

the_ashlands's picture
the_ashlands
1394 pencils

hhahahahah

tiny_wordz's picture
tiny_wordz
325 pencils

hurray for you jsn. hope the pay'z gud. lol.

deep_tracy's picture
deep_tracy
588 pencils

this ad is a scam. bbdo is a scam. kamitei is a scam.

Paolo keppella's picture
Paolo keppella
51 pencils

Not really the kind of ad that you beleive.

Think outside the X_BOX

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