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Kama Sutra Condoms: Soldier
Make up for the lost time.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukesh Nayak, Heeral Desai
Art Director: Manasi Kotian
Copywriter: Manju Iyer
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pretty good illustrations. very good ads
http://canofthought.blogspot.com
Good stuff. I like the retro illustrations.
http://www.navinharish.org
why should i say its great. Its the first thing i would think too.
no offence meant..but I wonder what makes u think that..what do you think the brief was? I mean any good ad looks great after it's made.. but wat abt the labour pains?
Hehe... I like it too.
sailors and soldiers aren't really known for saving their juice till they are back home, right? it's misleading (either the visual or the line
Good clean illustration.
Bad packaging.
Average campaign.
what a wank
its really a good ad depicting message clearly
This campaign and its creators are certainly lacking the creative juices. The art direction is very average, the selection of fonts and their treatment could be better.
apart from that.. why would an indian agency use white people of the average caucasians ??
and the slanting headline is poor and why is there the "nuclear hazard" symbol??.. many questions...
not good
4/10
The idea's solid. But the execution really lets it down.
The wrong idea....for wrong TG.
coz 50s pack is meant for the people who make sex regularly/daily.
Not for the people who make sex occasionally like Soldier/Sailor/Astronauts.
liked it
copywriter
Early to bed, early to rise, work like hell and advertise
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