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Dodger Program, Traffic light

Agency Network: 
Published/Aired: 
May 2010
Description: 

Print advertisment created by Campbell, United States for Kaiser Permanente, within the category: Health.

Intentional
Kaiser Permanente Thrive

Advertising Agency: Campbell-Ewald, LA, USA
Creative Director: Mark Simon, Mike Conboy
Art Director: Chip Kettering
Copywriter: John Dolab
Illustrator: Sugar Digital
Photographer: Stock

Comments (13)

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Highest Rated

Reality Check's picture
Reality Check
Activity Score 2539

These ads run in the la dodger program on game day, and their yearbook. - Campbell-Ewald, LA, USA

Reality Check's picture
Reality Check
Activity Score 2539

Looks more like a work-in-progress than a finished campaign.

sirvan's picture
sirvan
Activity Score 29860

A work in progress for what?

This is more like a word game put-to-paper. There is absolutely no concept here. If the tagline was something like "Making Life More Complete" (bad), then it would SORT OF make sense.

But now, as is, these ads sense make no.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Agreed

Reality Check's picture
Reality Check
Activity Score 2539

These ads run in the la dodger program on game day, and their yearbook. - Campbell-Ewald, LA, USA

Guest's picture
Guest

too bad it's a waste.

Ed Rapport's picture
Ed Rapport
Activity Score 724

The concept is "Baseball" but there still needs to be some sort of tagline to sum all pieces together... Not the most creative campaign but nice nonetheless.

Guest's picture
Guest

That's not a concept. That's throw up in my mouth.

doubleoseven's picture
doubleoseven
Activity Score 106

No idea what Kaiser Permanente is by this ad.
At first I figured that was because it's not American, but it is?
So I'm more confused. People should surely know what the product is in an ad.

Guest's picture
Guest

Completely agree

tytpol's picture
tytpol
Activity Score 777

And?

Guest's picture
Guest

What's Kaiser Peminente do?

Rare View's picture
Rare View
Activity Score 30

FORCED !

Reframer's picture
Reframer
Activity Score 23

crap.

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