Kairos: Pinata
With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.
Advertising Agency: Maruri Publicidad, Guayaquil, Ecuador
Creative Director / Art Director / Illustrator: Nuno Acosta
Copywriter / Photographer: Gastón Fernández
Published: January 2009
Comments
nice...good art
- Life Feeds on Life -
La idea es sobresaliente, el retoque pésimo! mató la idea, pobre, muy básico a nivel de boceto. (sombras, perspectiva, color, etc.....)
Zapatero a tu zapato, NO TODO EL QUE TIENE PHOTOSHOP SABE RETOCAR FOTOS,
Trabajenlo mejor, pueden hacerlo!
Good composition, but perspectives of objects not real
uhm...skittles?
Quite really.
skittles?
good idea bad art director, meabe the child can be better
Good composition, but perspectives of objects not real
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disjointed, incomplete copy doesn't serve/leverage the brilliant visual provided here.
yes, skittles
hahaha, sorry, but imagine a child as a piñata is funny, not sad!
...if you're as dense as you are and don't get the connection between the fact that people beat the sh** out of pinatas. Yeah. Hilarious.
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I think The Art Direcation is good for message
Cool Idea
Live with Passion
A little run-of-the-mill I guess although it works.
+10 for concept. Absolutely fantastic.
-3 for execution. Looks like an ideation.
For the time it took to do the poor composition, they could have easily taken that real pinata and shot it in a real kid's bedroom. The closer to reality, the more real the issue. As-is it sells an idea, not an emotion. I want to feel for the child, and what it must be like living as a metaphorical punching bag in our/their reality. Also - make the pinata's eyes look right, so we get more sense of dread.