Kairos: Pinata

With your support we’ll be able to give psychological and physical help that hundreds of children and families need in order to live better in the less fortunate areas of the country.

Advertising Agency: Maruri Publicidad, Guayaquil, Ecuador
Creative Director / Art Director / Illustrator: Nuno Acosta
Copywriter / Photographer: Gastón Fernández
Published: January 2009

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14 comments

thefakehuman's picture
thefakehuman
410 pencils

nice...good art

- Life Feeds on Life -

Guest's picture
Guest

La idea es sobresaliente, el retoque pésimo! mató la idea, pobre, muy básico a nivel de boceto. (sombras, perspectiva, color, etc.....)
Zapatero a tu zapato, NO TODO EL QUE TIENE PHOTOSHOP SABE RETOCAR FOTOS,
Trabajenlo mejor, pueden hacerlo!

Guest's picture
Guest

Good composition, but perspectives of objects not real

Prof's picture
Prof
1453 pencils

uhm...skittles?

Quite really.

Guest's picture
Guest

skittles?

Guest's picture
Guest

good idea bad art director, meabe the child can be better

alexander_bickov's picture
alexander_bickov
3279 pencils

Good composition, but perspectives of objects not real

Guest's picture
Guest

disjointed, incomplete copy doesn't serve/leverage the brilliant visual provided here.

gon_enelcamino's picture
gon_enelcamino
838 pencils

yes, skittles

Guest's picture
Guest

hahaha, sorry, but imagine a child as a piñata is funny, not sad!

CGilb09's picture
CGilb09
572 pencils

...if you're as dense as you are and don't get the connection between the fact that people beat the sh** out of pinatas. Yeah. Hilarious.

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SoCH_TO's picture
SoCH_TO
953 pencils

I think The Art Direcation is good for message

Cool Idea

Live with Passion

Dev Kumar's picture
Dev Kumar
834 pencils

A little run-of-the-mill I guess although it works.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

+10 for concept. Absolutely fantastic.
-3 for execution. Looks like an ideation.

For the time it took to do the poor composition, they could have easily taken that real pinata and shot it in a real kid's bedroom. The closer to reality, the more real the issue. As-is it sells an idea, not an emotion. I want to feel for the child, and what it must be like living as a metaphorical punching bag in our/their reality. Also - make the pinata's eyes look right, so we get more sense of dread.

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