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Kagatani knife: Kitchen

Kagatani knife: Kitchen
Your rating: None Average: 5.6 (45 votes)

Don't drop it.

Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Copywriter: Kei Oki
Art Director: Shinmei Yamamoto
Photographer: Akihiro Ito
Retouched by: Akira Takeuchi
Stylist: Mari Ito
Model Maker: Naoyuki Yoshisue
Postproduction: Amana, UN
Published: December 2009

33 Comments

talkingisfree's picture 1820 pencils

The idea is ok, but i don't like the copy. You don't need it, however.

Brooklander's picture 42 pencils

Like the idea but there's just something putting me off. Is it the fact the kitchen is spotless and looks like a show home?

thedesignaddict's picture 4341 pencils
6

I like the idea, but the execution could be much better.

alexander_bickov's picture 3323 pencils

Scary :)

Brain-Art's picture 1113 pencils

Good Idea

silvi's picture 4174 pencils

Bad copy, bad photo, good idea.

J Designer's picture 2420 pencils

I agree with silvi.

kgeiger's picture 6642 pencils

I agree on agreeing.

patUDAY's picture 356 pencils

Very sharp visual idea.

UDAYpatwardhan@+91 22 98206 54722

wongster's picture 15 pencils

Motorolla Razor already had very similar concept for TV spot.

Jonra's picture 43 pencils

I have a feeling her kitchen would be a mess but nice idea.

sandhya rao's picture 217 pencils

could be better...but i liked the idea so very much...

WillyLatasa's picture 618 pencils

LIKE IT!

"Bright ideas bring better results"

jazzringz's picture 112 pencils

how can be the knife that long?? if they had placed it right in the top of the women it wud be better..!!

F.Abboud's picture 218 pencils

I feel there is something missing in this Ad; the art direction doesn't look strong and the woman doesn't look Japanese

krautland's picture 3204 pencils

weak art direction: you don't need the woman.
weak copywriting: the line sucks.

fire the creative director.

yousef.k's picture 91 pencils

i dont agree i think you need the woman to show you where to look...

thedesignaddict's picture 4341 pencils

I absolutely agree. Human presence also enhances the emotional/human connection to the proposition.

AssassinX's picture 1347 pencils

Well, not bad.

Early 90's.

AssassinX's picture 1347 pencils
3

Well, not bad.

Early 90's.

PERP's picture 439 pencils

Ok, so you have this amazing photo, very catchy, with a strong concept and very defined construction balance, and you decide to put a knife hanging on the edge of all the eye-action because...

.: look for the green giant on the label :.

miko1aj's picture 2712 pencils
Don Rapper's picture 227 pencils

very good. They should've put a regular kitchen, this one looks like too much. its unnecessary

cruzialx's picture 194 pencils

is that a knife or a sword? o_O

Jaap Grolleman's picture 6401 pencils
checkhill's picture 458 pencils

great idea but the image somehow makes you think "that woman doesn't belong here" like she's looking to rent an apartment and while checking this one out she accidentally came in the kitchen at that moment...

evanguyen's picture 20 pencils
4

it took me minutes to understand the idea. The Knife is so dull.

rolling.stone's picture 2750 pencils

good idea, copy didn't need

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~ Quite obviously, I have gathered no moss ! ~

kitchen bench top's picture 2 pencils

Top post. I look forward to reading more. Cheers
http://www.fkv.com.au

flyingfish30's picture 2 pencils

I’ve desired to post about something similar to this on one of my blogs and this has given me an idea. I’ve really found out a great deal studying this site. Plainly satellite directespecially excellent content here.

alexanderjames137's picture 4 pencils

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

alexanderjames137's picture 4 pencils

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

luisahinders's picture 2 pencils

I love the the way it is being furnished.
Very clean and very nice for the eyes to look at. I noticed that the corners are really on its detailed.

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