Kagatani knife: Kitchen
Don't drop it.
Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Copywriter: Kei Oki
Art Director: Shinmei Yamamoto
Photographer: Akihiro Ito
Retouched by: Akira Takeuchi
Stylist: Mari Ito
Model Maker: Naoyuki Yoshisue
Postproduction: Amana, UN
Published: December 2009
33 Comments
The idea is ok, but i don't like the copy. You don't need it, however.
Like the idea but there's just something putting me off. Is it the fact the kitchen is spotless and looks like a show home?
I like the idea, but the execution could be much better.
Scary :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Good Idea
Bad copy, bad photo, good idea.
I agree with silvi.
I agree on agreeing.
Very sharp visual idea.
UDAYpatwardhan@+91 22 98206 54722
Motorolla Razor already had very similar concept for TV spot.
I have a feeling her kitchen would be a mess but nice idea.
could be better...but i liked the idea so very much...
LIKE IT!
"Bright ideas bring better results"
how can be the knife that long?? if they had placed it right in the top of the women it wud be better..!!
I feel there is something missing in this Ad; the art direction doesn't look strong and the woman doesn't look Japanese
weak art direction: you don't need the woman.
weak copywriting: the line sucks.
fire the creative director.
i dont agree i think you need the woman to show you where to look...
I absolutely agree. Human presence also enhances the emotional/human connection to the proposition.
Well, not bad.
Early 90's.
Well, not bad.
Early 90's.
Ok, so you have this amazing photo, very catchy, with a strong concept and very defined construction balance, and you decide to put a knife hanging on the edge of all the eye-action because...
.: look for the green giant on the label :.
.
very good. They should've put a regular kitchen, this one looks like too much. its unnecessary
is that a knife or a sword? o_O
lol ;D
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great idea but the image somehow makes you think "that woman doesn't belong here" like she's looking to rent an apartment and while checking this one out she accidentally came in the kitchen at that moment...
it took me minutes to understand the idea. The Knife is so dull.
good idea, copy didn't need
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Top post. I look forward to reading more. Cheers
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Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.
Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.
I love the the way it is being furnished.
Very clean and very nice for the eyes to look at. I noticed that the corners are really on its detailed.