Kagatani knife: Kitchen

Don't drop it.

Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Copywriter: Kei Oki
Art Director: Shinmei Yamamoto
Photographer: Akihiro Ito
Retouched by: Akira Takeuchi
Stylist: Mari Ito
Model Maker: Naoyuki Yoshisue
Postproduction: Amana, UN
Published: December 2009

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32 comments

talkingisfree's picture
talkingisfree
2571 pencils

The idea is ok, but i don't like the copy. You don't need it, however.

Brooklander's picture
Brooklander
42 pencils

Like the idea but there's just something putting me off. Is it the fact the kitchen is spotless and looks like a show home?

thedesignaddict's picture
thedesignaddict
5366 pencils

I like the idea, but the execution could be much better.

alexander_bickov's picture
alexander_bickov
3279 pencils

Scary :)

Brain-Art's picture
Brain-Art
1101 pencils

Good Idea

silvi's picture
silvi
4172 pencils

Bad copy, bad photo, good idea.

J Designer's picture
J Designer
2420 pencils

I agree with silvi.

kgeiger's picture
kgeiger
7079 pencils

I agree on agreeing.

patUDAY's picture
patUDAY
436 pencils

Very sharp visual idea.

UDAYpatwardhan@+91 22 98206 54722

wongster's picture
wongster
15 pencils

Motorolla Razor already had very similar concept for TV spot.

Jonra's picture
Jonra
43 pencils

I have a feeling her kitchen would be a mess but nice idea.

sandhya rao's picture
sandhya rao
217 pencils

could be better...but i liked the idea so very much...

WillyLatasa's picture
WillyLatasa
616 pencils

LIKE IT!

"Bright ideas bring better results"

jazzringz's picture
jazzringz
104 pencils

how can be the knife that long?? if they had placed it right in the top of the women it wud be better..!!

F.Abboud's picture
F.Abboud
218 pencils

I feel there is something missing in this Ad; the art direction doesn't look strong and the woman doesn't look Japanese

krautland's picture
krautland
3225 pencils

weak art direction: you don't need the woman.
weak copywriting: the line sucks.

fire the creative director.

yousef.k's picture
yousef.k
91 pencils

i dont agree i think you need the woman to show you where to look...

thedesignaddict's picture
thedesignaddict
5366 pencils

I absolutely agree. Human presence also enhances the emotional/human connection to the proposition.

AssassinX's picture
AssassinX
1329 pencils

Well, not bad.

Early 90's.

AssassinX's picture
AssassinX
1329 pencils

Well, not bad.

Early 90's.

PERP's picture
PERP
433 pencils

Ok, so you have this amazing photo, very catchy, with a strong concept and very defined construction balance, and you decide to put a knife hanging on the edge of all the eye-action because...

.: look for the green giant on the label :.

miko1aj's picture
miko1aj
3097 pencils

.

Don Rapper's picture
Don Rapper
223 pencils

very good. They should've put a regular kitchen, this one looks like too much. its unnecessary

cruzialx's picture
cruzialx
194 pencils

is that a knife or a sword? o_O

checkhill's picture
checkhill
465 pencils

great idea but the image somehow makes you think "that woman doesn't belong here" like she's looking to rent an apartment and while checking this one out she accidentally came in the kitchen at that moment...

evanguyen's picture
evanguyen
20 pencils

it took me minutes to understand the idea. The Knife is so dull.

rolling.stone's picture
rolling.stone
2740 pencils

good idea, copy didn't need

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~ Quite obviously, I have gathered no moss ! ~

kitchen bench top's picture
kitchen bench top
2 pencils

Top post. I look forward to reading more. Cheers
http://www.fkv.com.au

alexanderjames137's picture
alexanderjames137
4 pencils

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

alexanderjames137's picture
alexanderjames137
4 pencils

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

luisahinders's picture
luisahinders
2 pencils

I love the the way it is being furnished.
Very clean and very nice for the eyes to look at. I noticed that the corners are really on its detailed.

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