Advertisement

Kitchen

Agency: 
Published/Aired: 
December 2009
Description: 

Don't drop it.

Advertising Agency: Grey, Tokyo, Japan
Executive Creative Director: Masayoshi Soeda
Copywriter: Kei Oki
Art Director: Shinmei Yamamoto
Photographer: Akihiro Ito
Retouched by: Akira Takeuchi
Stylist: Mari Ito
Model Maker: Naoyuki Yoshisue
Postproduction: Amana, UN

Comments (32)

Log in or register to post comments

Highest Rated

luisahinders's picture
luisahinders
Activity Score 2

I love the the way it is being furnished.
Very clean and very nice for the eyes to look at. I noticed that the corners are really on its detailed.

talkingisfree's picture
talkingisfree
Activity Score 2710

The idea is ok, but i don't like the copy. You don't need it, however.

Brooklander's picture
Brooklander
Activity Score 42

Like the idea but there's just something putting me off. Is it the fact the kitchen is spotless and looks like a show home?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like the idea, but the execution could be much better.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Scary :)

Brain-Art's picture
Brain-Art
Activity Score 1101

Good Idea

silvi's picture
silvi
Activity Score 4172

Bad copy, bad photo, good idea.

J Designer's picture
J Designer
Activity Score 2420

I agree with silvi.

kgeiger's picture
kgeiger
Activity Score 7287

I agree on agreeing.

patUDAY's picture
patUDAY
Activity Score 436

Very sharp visual idea.

UDAYpatwardhan@+91 22 98206 54722

wongster's picture
wongster
Activity Score 15

Motorolla Razor already had very similar concept for TV spot.

Jonra's picture
Jonra
Activity Score 43

I have a feeling her kitchen would be a mess but nice idea.

sandhya rao's picture
sandhya rao
Activity Score 217

could be better...but i liked the idea so very much...

WillyLatasa's picture
WillyLatasa
Activity Score 616

LIKE IT!

"Bright ideas bring better results"

jazzringz's picture
jazzringz
Activity Score 104

how can be the knife that long?? if they had placed it right in the top of the women it wud be better..!!

F.Abboud's picture
F.Abboud
Activity Score 218

I feel there is something missing in this Ad; the art direction doesn't look strong and the woman doesn't look Japanese

krautland's picture
krautland
Activity Score 3216

weak art direction: you don't need the woman.
weak copywriting: the line sucks.

fire the creative director.

yousef.k's picture
yousef.k
Activity Score 91

i dont agree i think you need the woman to show you where to look...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I absolutely agree. Human presence also enhances the emotional/human connection to the proposition.

AssassinX's picture
AssassinX
Activity Score 1329

Well, not bad.

Early 90's.

AssassinX's picture
AssassinX
Activity Score 1329

Well, not bad.

Early 90's.

PERP's picture
PERP
Activity Score 433

Ok, so you have this amazing photo, very catchy, with a strong concept and very defined construction balance, and you decide to put a knife hanging on the edge of all the eye-action because...

.: look for the green giant on the label :.

miko1aj's picture
miko1aj
Activity Score 3086

.

Don Rapper's picture
Don Rapper
Activity Score 223

very good. They should've put a regular kitchen, this one looks like too much. its unnecessary

cruzialx's picture
cruzialx
Activity Score 194

is that a knife or a sword? o_O

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

lol ;D

shitmonk's picture
shitmonk
Activity Score 465

great idea but the image somehow makes you think "that woman doesn't belong here" like she's looking to rent an apartment and while checking this one out she accidentally came in the kitchen at that moment...

evanguyen's picture
evanguyen
Activity Score 20

it took me minutes to understand the idea. The Knife is so dull.

rolling.stone's picture
rolling.stone
Activity Score 2741

good idea, copy didn't need

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

kitchen bench top's picture
kitchen bench top
Activity Score 2

Top post. I look forward to reading more. Cheers
http://www.fkv.com.au

alexanderjames137's picture
alexanderjames137
Activity Score 4

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

alexanderjames137's picture
alexanderjames137
Activity Score 4

Now this is a squeaky clean kitchen! Mine is a mess. I get tired of cleaning it knowing it'll get dirty again in a few hours. I only clean it after cooking dinner.

luisahinders's picture
luisahinders
Activity Score 2

I love the the way it is being furnished.
Very clean and very nice for the eyes to look at. I noticed that the corners are really on its detailed.

Advertisement