Safety pin

Agency Network: 
December 2010

Print advertisment created by Ogilvy, India for Kadambini, within the category: Media.

Advertising Agency: Ogilvy, Gurgaon, India
Creative Directors: Jossy Raphael, Shailender Mahajan
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Illustrator: Krishnapriya
Typographer: Krishnapriya dutta Gupta

Comments (13)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

I quite like the art direction but the copy / comms strategy feels pretty random.
Baby's => Mozzies... yeah, I get that.
But... Ice cream => Holy man?
And salt => Bin Laden???
Maybe this is a more colloquial set of messages.

The Jobless Writer
Will Think for Salary

amrutvamsi's picture
Activity Score 6

Sorry for asking... but pls can someone tell me what is the meaning of this ad? what is KADAMBINI?

Sdb's picture
Activity Score 1362

Kadambini is a magazine, they want to say that we should read the magazine to think beyond the issues mentioned in the ad.

There is another way to explain the ad, the issues mentioned are interconnected, its very intelligently done, if you see the next two ads, then you will understand.

Lazarus's picture
Activity Score 1536

Hmmm... interesting.

dadada's picture
Activity Score 1720

i don't get it.

Everybody is creative, be yourself.

shahidali's picture
Activity Score 4069

Good idea but spontaneity missing. Jumping from one word to other sometimes is forceful.


kleenex's picture
Activity Score 49614

The art is good...

BUTTTT what is the message they want to say????

deadlinecanwait's picture
Activity Score 109

very nice

fotdot's picture
Activity Score 673

Watch out for mozzies carrying safety pins.

gengar10000's picture
Activity Score 6

I don't get it. Somebody please explain.

pitted prunes's picture
pitted prunes
Activity Score 216

danger child being bitten by dengue mozzies due to pollution? where mozzies and babies meet??

if its trying to convey "danger of child being bitten by dengue mozzies cause of pollution" then i think theres sth wrong with the sequence. readers read from left to right – illustration of mosquito should therefore be placed before the words pollution, dengue etc.

unclear msg, nice illustration

bitebrands's picture
Activity Score 36

nice illustration though..

cyberjaleel's picture
Activity Score 62

nice illustration but could you please explain this..?

Abduljaleel. Anodiyil