Roger Keynes's picture
Roger Keynes
5498 pencils

I quite like the art direction but the copy / comms strategy feels pretty random.
Baby's => Mozzies... yeah, I get that.
But... Ice cream => Holy man?
And salt => Bin Laden???
Maybe this is a more colloquial set of messages.

The Jobless Writer
Will Think for Salary

amrutvamsi's picture
6 pencils

Sorry for asking... but pls can someone tell me what is the meaning of this ad? what is KADAMBINI?

Sdb's picture
1362 pencils

Kadambini is a magazine, they want to say that we should read the magazine to think beyond the issues mentioned in the ad.

There is another way to explain the ad, the issues mentioned are interconnected, its very intelligently done, if you see the next two ads, then you will understand.

Lazarus's picture
1536 pencils

Hmmm... interesting.

dadada's picture
1720 pencils

i don't get it.

Everybody is creative, be yourself.

shahidali's picture
4069 pencils

Good idea but spontaneity missing. Jumping from one word to other sometimes is forceful.


kleenex's picture
37437 pencils

The art is good...

BUTTTT what is the message they want to say????

deadlinecanwait's picture
109 pencils

very nice

fotdot's picture
673 pencils

Watch out for mozzies carrying safety pins.

gengar10000's picture
6 pencils

I don't get it. Somebody please explain.

pitted prunes's picture
pitted prunes
216 pencils

danger child being bitten by dengue mozzies due to pollution? where mozzies and babies meet??

if its trying to convey "danger of child being bitten by dengue mozzies cause of pollution" then i think theres sth wrong with the sequence. readers read from left to right – illustration of mosquito should therefore be placed before the words pollution, dengue etc.

unclear msg, nice illustration

bitebrands's picture
36 pencils

nice illustration though..

cyberjaleel's picture
62 pencils

nice illustration but could you please explain this..?

Abduljaleel. Anodiyil

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