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13 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

I quite like the art direction but the copy / comms strategy feels pretty random.
Baby's => Mozzies... yeah, I get that.
But... Ice cream => Holy man?
And salt => Bin Laden???
Maybe this is a more colloquial set of messages.

Will Think for Salary

amrutvamsi's picture
amrutvamsi
6 pencils

Sorry for asking... but pls can someone tell me what is the meaning of this ad? what is KADAMBINI?

Sdb's picture
Sdb
1364 pencils

Kadambini is a magazine, they want to say that we should read the magazine to think beyond the issues mentioned in the ad.

There is another way to explain the ad, the issues mentioned are interconnected, its very intelligently done, if you see the next two ads, then you will understand.

Lazarus's picture
Lazarus
1490 pencils

Hmmm... interesting.

dadada's picture
dadada
1719 pencils

i don't get it.

Everybody is creative, be yourself.

shahidali's picture
shahidali
4063 pencils

Good idea but spontaneity missing. Jumping from one word to other sometimes is forceful.

shahid

kleenex's picture
kleenex
25590 pencils

The art is good...

BUTTTT what is the message they want to say????

deadlinecanwait's picture
deadlinecanwait
111 pencils

very nice

fotdot's picture
fotdot
659 pencils

Watch out for mozzies carrying safety pins.

gengar10000's picture
gengar10000
6 pencils

I don't get it. Somebody please explain.

pitted prunes's picture
pitted prunes
216 pencils

danger child being bitten by dengue mozzies due to pollution? where mozzies and babies meet??

if its trying to convey "danger of child being bitten by dengue mozzies cause of pollution" then i think theres sth wrong with the sequence. readers read from left to right – illustration of mosquito should therefore be placed before the words pollution, dengue etc.

unclear msg, nice illustration

bitebrands's picture
bitebrands
36 pencils

nice illustration though..

cyberjaleel's picture
cyberjaleel
62 pencils

nice illustration but could you please explain this..?

Abduljaleel. Anodiyil

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