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19 Comments
Good ....YAWN.......Copy.
ideas....30 minutes nahi toh free.
Sad, but true.
On the flipside it's good to see an ad
that actually uses words for a change.
Bernbach would be proud.
i dont really like the treatement the text received tho.
www.ashlandic.com
Yep bernbach might be proud of the use of more copy, but probably not of the concept, I think an issue like this deserves a more efective execution.
www.aaasmith.blogspot.com
it's way too soft in comparison to the terrifying problem of asian workers.
they should've added some shocking picture.
there's so much stuff in our streets these days that plain text doesn't catch your eye!
i agree with banjo string!
I agree with Lee Clow's comments. Everything else is academic.
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Shocking picture? That is passe. Nobody believes in that anymore.
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Passé! Let’s take an airplane accident. What would you show instead of the wreckage – an arty close-up of the nose of the plane? This is advertising that is trying mightily to be heard and hopefully acted upon. http://kettleandmug.blogspot.com
munmoron
Yawn
munmoron
There was an ad (so many years ago) that spoke about spousal abuse - using the same idea of a beauty product removing the bruises. It was done in O&M Manila. It looked like a beauty product ad, in fact, but when you read the label on the product, it began speaking about the topic of spousal abuse. A much better execution compared to this one.
holy crap, can you make the phone# any smaller?
rd
Sourgrape, Sam: that ad you are referring to was also copied from another ad, a visual pun that was a derivative of yet another derivative of an ad by Lowe Spink London in early 90's. This one talks about racial not physical abuse.
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Does anyone here know the TV-Spot for "Deutschcréme" from Germany? It was a campagne of MTV against discrimination.
See the spot here:
http://www.funarchiv.com/index.php/2006/07/21/deutschcreme
Translations from German: "Application", "That doesn't need to happen!", "We have the solution: Deutschcreme! For your daily skin-issues. Simply apply and let it work. Deutschcreme - For the way to success."
V
Vive La Aducation!
why not
yes it's good
Eslam Etman
"O&M Manila" ad was about wife battery, using lipstick,
concealer, etc to hide bruises, blackened eye and other marks
on the face left by a brutal husband. The visual used the
product label to communicate physical abuse -
a much too boring, overused formula spawned by the brilliantly
original Tabasco campaign in 1997.
(Yawn .... hohum) just like the Nike
"Chalk" campaign (ads using chalk handwritings, copy, drawings
on street pavements, walls, street alleys and what not)
in early 90s, it spawned a lot of clones, and yes, right
wkm910, tad too many derivatives.
For using a different approach, and using it for another topic
in a different context, this is brilliant.
And yes, before I forget, who did the Gabriela ad using
a woman's body shaped like a punching bag, a virtual rip off from
a Media Spike winner?
munmoron
Fnesh
....
To those who YaWn*...go get some sleep...You guys really need it. Yeah, I agree the late Bernbach would be most proud of it. To me of what i see, the treatment of the text gives it a better feel of it's racial slurs. To me, even text treatment also can imply a certain meaning towards the idea of an ad. Good Ad Guys!