kalpesh78's picture
2580 pencils

Good ....YAWN.......Copy.

ideas....30 minutes nahi toh free.

Lee Clow's picture
Lee Clow
46 pencils

Sad, but true.

On the flipside it's good to see an ad
that actually uses words for a change.
Bernbach would be proud.

the_ashlands's picture
1394 pencils

i dont really like the treatement the text received tho.

A. J. SMITH's picture
2834 pencils

Yep bernbach might be proud of the use of more copy, but probably not of the concept, I think an issue like this deserves a more efective execution.

p.syche's picture
267 pencils

it's way too soft in comparison to the terrifying problem of asian workers.
they should've added some shocking picture.
there's so much stuff in our streets these days that plain text doesn't catch your eye!

p.syche's picture
267 pencils

i agree with banjo string!

DDBill's picture
120 pencils

I agree with Lee Clow's comments. Everything else is academic.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

DDBill's picture
120 pencils

Shocking picture? That is passe. Nobody believes in that anymore.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

instinctive traveller's picture
instinctive tra...
189 pencils

Passé! Let’s take an airplane accident. What would you show instead of the wreckage – an arty close-up of the nose of the plane? This is advertising that is trying mightily to be heard and hopefully acted upon. http://kettleandmug.blogspot.com

munmoron's picture
8 pencils



samalapan's picture
12 pencils

There was an ad (so many years ago) that spoke about spousal abuse - using the same idea of a beauty product removing the bruises. It was done in O&M Manila. It looked like a beauty product ad, in fact, but when you read the label on the product, it began speaking about the topic of spousal abuse. A much better execution compared to this one.

kc_brock's picture
703 pencils

holy crap, can you make the phone# any smaller?


DDBill's picture
120 pencils

Sourgrape, Sam: that ad you are referring to was also copied from another ad, a visual pun that was a derivative of yet another derivative of an ad by Lowe Spink London in early 90's. This one talks about racial not physical abuse.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Does anyone here know the TV-Spot for "Deutschcréme" from Germany? It was a campagne of MTV against discrimination.
See the spot here:

Translations from German: "Application", "That doesn't need to happen!", "We have the solution: Deutschcreme! For your daily skin-issues. Simply apply and let it work. Deutschcreme - For the way to success."


eslametman's picture
74 pencils

why not
yes it's good

munmoron's picture
8 pencils

"O&M Manila" ad was about wife battery, using lipstick,
concealer, etc to hide bruises, blackened eye and other marks
on the face left by a brutal husband. The visual used the
product label to communicate physical abuse -
a much too boring, overused formula spawned by the brilliantly
original Tabasco campaign in 1997.
(Yawn .... hohum) just like the Nike
"Chalk" campaign (ads using chalk handwritings, copy, drawings
on street pavements, walls, street alleys and what not)
in early 90s, it spawned a lot of clones, and yes, right
wkm910, tad too many derivatives.

For using a different approach, and using it for another topic
in a different context, this is brilliant.

And yes, before I forget, who did the Gabriela ad using
a woman's body shaped like a punching bag, a virtual rip off from
a Media Spike winner?

david guerrero's picture
david guerrero
22 pencils


sonal dabral's picture
sonal dabral
22 pencils


Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

To those who YaWn*...go get some sleep...You guys really need it. Yeah, I agree the late Bernbach would be most proud of it. To me of what i see, the treatment of the text gives it a better feel of it's racial slurs. To me, even text treatment also can imply a certain meaning towards the idea of an ad. Good Ad Guys!

Log in or register to post comments