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Litter Launch 1

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Published/Aired: 
August 2012
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Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Simon Hayes
Copywriter: Giles Clayton
Head of Craft: Tim McPherson
Head of Art: Michael Dole
Illustrator: Gee Hale
Print Producer: Adrian Jung
Group Account Director: Justin Cox
Senior Account Manager: Claire Tritton

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I don't get the message. Is is a PSA? What is the product about?

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