JWT Womb: Paul

The JWT Womb where creativity begins.
www.jwtwomb.com

Posters posted in college to promote new student internship within an advertising agency. An image of students in a womb was used to illustrate the development and nurturing of creative talent.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Paul Johnston
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retouching: Imagenation
Published: August 2007

15 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

it is good , but i do not know about the glibery stuff.
the position is enough information for me

antoinette raman's picture
antoinette raman

i completely disagree!!! have you ever seen a baby comeout of a womb without the slime?? no! its perfect otherwise it would just look like someone sitting in mid air!!

antoinette raman's picture
antoinette raman

i completely disagree!!! have you ever seen a baby comeout of a womb without the slime?? no! its perfect otherwise it would just look like someone sitting in mid air!!

andrej dwin's picture
andrej dwin
939 pencils

it would be lame without the slime!
although, with it, it looks yukky. but works for college students.

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drew peacock's picture
drew peacock

students use a lot of hair gel these days

justpassingby's picture
justpassingby
1368 pencils

doesnt look like the best working environment for creatives does it?

Ed Mintone's picture
Ed Mintone
585 pencils

Why not? We spend nine months trying to get out, and the rest of our lives trying to get back in.

TRICKY's picture
TRICKY
3935 pencils

ewwwwwwww

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

As a student I'm intrigued. Left the comfort of your parents home to make it on your own and then have an agency say hey we'll foster you like your parents did is welcoming.

panasit's picture
panasit
687 pencils

"Left the comfort of your parents home to make it on your own and then have an agency say hey we'll foster you like your parents did is welcoming."

The message is welcoming. But will other people get that after one look at this ad?
I think it's a bit too complicated. And I have to point out, although the idea is cool and the composition is attractive, the execution is rather poor. It doesn't look like the womb until I read the head, and the whole thing is too obvious that it's a (bad) Photoshop work. Why did the background blend into his shirt near the shoulder area. I have never seen picture of a fetus where the womb blend into it before, so I doubt it's intentional.

An umbilical cord would help.

-Tung
--good idea is enemy of great idea

Guest's picture
Guest

he's staring at his desktop wallpaper. that's a good way of spending the internship. boring ad overall.

Guest's picture
Guest

where is the creativity?

everartz's picture
everartz
7611 pencils

whats the matter with ads today!? this is another great ad!! OMG!!

| Everartz |

Guest's picture
Guest

its tacky!

becnadilo's picture
becnadilo
4 pencils

go to the website - its slow and frustrating and has no information on it.

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