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Choose Later, Skate

Agency: 
Published/Aired: 
April 2012
Description: 

Choose Later – Up to 130 consecutive shots.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Photographer: Zarella Neto
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Dolores Caballero
Advertiser's Supervisor: Fernanda Romero
Image Retouchers: Rodrigo Cortez, Paulo Rogério / Boreal

Comments (20)

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Highest Rated

juli86's picture
juli86
Activity Score 155

Very good.

morse's picture
morse
Activity Score 17364

Really great idea. Nice photos too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
Activity Score 1420

Won a lion I think.

certaintly's picture
certaintly
Activity Score 3994

to me it looks really awkward. i think they could have done a more creative execution of the garbage shots

Fera Groove's picture
Fera Groove
Activity Score 205

You think?
It got 4 lions, two of them gold.
Good stuff.

certaintly's picture
certaintly
Activity Score 3994

i do. i take lions with a grain of salt

spears ava's picture
spears ava
Activity Score 206

nice

ItMatters's picture
ItMatters
Activity Score 2167

lol that's really good.

certaintly's picture
certaintly
Activity Score 3994

what the hell? *edited because before there was spam above

kleenex's picture
kleenex
Activity Score 43398

interesting concept.

kalpesh78's picture
kalpesh78
Activity Score 2578

love it.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
Activity Score 1479

Brilliant idea. Feels like it could have been cleverer though somehow...I think maybe something to do with the 130 consecutive shots.

lemonAd's picture
lemonAd
Activity Score 343

The more I think about this Ad the more I like it.

when life gives you lemons make a lemonade stand.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Excellent campaign.

gonniethegon's picture
gonniethegon
Activity Score 102

Excellent

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Sem comentários... grande idéia! Genial!

LittleJoe's picture
LittleJoe
Activity Score 345

At first time I didn't understand why was he in the can, but now I think it's great :)

karruza's picture
karruza
Activity Score 290

the thinking gap! very nicely done and a creative interpetation! a lion?

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

Absolutely cool concept !!!

juli86's picture
juli86
Activity Score 155

Very good.

juli86's picture
juli86
Activity Score 155

Very good.

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