JVC: Choose Later, Skate

Choose Later – Up to 130 consecutive shots.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Photographer: Zarella Neto
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Dolores Caballero
Advertiser's Supervisor: Fernanda Romero
Image Retouchers: Rodrigo Cortez, Paulo Rogério / Boreal
Published: April 2012

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18 comments

morse's picture
morse
14019 pencils

Really great idea. Nice photos too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
1412 pencils

Won a lion I think.

certaintly's picture
certaintly
4060 pencils

to me it looks really awkward. i think they could have done a more creative execution of the garbage shots

Fera Groove's picture
Fera Groove
194 pencils

You think?
It got 4 lions, two of them gold.
Good stuff.

certaintly's picture
certaintly
4060 pencils

i do. i take lions with a grain of salt

spears ava's picture
spears ava
206 pencils

nice

ItMatters's picture
ItMatters
2171 pencils

lol that's really good.

certaintly's picture
certaintly
4060 pencils

what the hell? *edited because before there was spam above

kleenex's picture
kleenex
22728 pencils

interesting concept.

kalpesh78's picture
kalpesh78
2582 pencils

love it.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
1481 pencils

Brilliant idea. Feels like it could have been cleverer though somehow...I think maybe something to do with the 130 consecutive shots.

lemonAd's picture
lemonAd
268 pencils

The more I think about this Ad the more I like it.

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent campaign.

gonniethegon's picture
gonniethegon
102 pencils

Excellent

Fernando Fernandes's picture
Fernando Fernandes
1390 pencils

Sem comentários... grande idéia! Genial!

LittleJoe's picture
LittleJoe
345 pencils

At first time I didn't understand why was he in the can, but now I think it's great :)

karruza's picture
karruza
290 pencils

the thinking gap! very nicely done and a creative interpetation! a lion?

JustinCarrasquillo's picture
JustinCarrasquillo
523 pencils

Absolutely cool concept !!!

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