JVC: Choose Later, Skate

Choose Later – Up to 130 consecutive shots.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Chief Creative Officer: Javier Campopiano
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Photographer: Zarella Neto
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Dolores Caballero
Advertiser's Supervisor: Fernanda Romero
Image Retouchers: Rodrigo Cortez, Paulo Rogério / Boreal
Published: April 2012

20 comments

morse's picture
morse
16993 pencils

Really great idea. Nice photos too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
1430 pencils

Won a lion I think.

certaintly's picture
certaintly
4052 pencils

to me it looks really awkward. i think they could have done a more creative execution of the garbage shots

Fera Groove's picture
Fera Groove
205 pencils

You think?
It got 4 lions, two of them gold.
Good stuff.

certaintly's picture
certaintly
4052 pencils

i do. i take lions with a grain of salt

spears ava's picture
spears ava
206 pencils

nice

ItMatters's picture
ItMatters
2169 pencils

lol that's really good.

certaintly's picture
certaintly
4052 pencils

what the hell? *edited because before there was spam above

kleenex's picture
kleenex
38882 pencils

interesting concept.

kalpesh78's picture
kalpesh78
2580 pencils

love it.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
1479 pencils

Brilliant idea. Feels like it could have been cleverer though somehow...I think maybe something to do with the 130 consecutive shots.

lemonAd's picture
lemonAd
343 pencils

The more I think about this Ad the more I like it.

when life gives you lemons make a lemonade stand.

Nike Diesel's picture
Nike Diesel
13431 pencils

Excellent campaign.

gonniethegon's picture
gonniethegon
102 pencils

Excellent

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Sem comentários... grande idéia! Genial!

LittleJoe's picture
LittleJoe
345 pencils

At first time I didn't understand why was he in the can, but now I think it's great :)

karruza's picture
karruza
290 pencils

the thinking gap! very nicely done and a creative interpetation! a lion?

JustinCarrasquillo's picture
JustinCarrasquillo
561 pencils

Absolutely cool concept !!!

juli86's picture
juli86
155 pencils

Very good.

juli86's picture
juli86
155 pencils

Very good.

Log in or register to post comments