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Published/Aired: 
November 2012
Description: 

20000 painful needle pricks.
With constant insulin shots and minimum of four sugar-level tests a day, that's what 10 year old Sophie, a girl with Type 1 diabetic, has had to endure since being diagnosed. And only a cure can make it stop. Help us find one. Scan the QR code or visit www.jdrf.org.au

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Directors: David Joubert, Bart Pawlak
Copywriter: Lachlan Lazar
Art Directors: David Joubert, Chris Crawford
Copywriter: Bart Pawlak
Agency Producer: Blake Kendall
Illustrator: David Joubert
Account manager: Aaron Swann

Comments (10)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

Great idea.

DesignDine's picture
DesignDine
Activity Score 1313

Just like it. :)

tim_bro1's picture
tim_bro1
Activity Score 140

Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Nice!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Shit-chair! ;)

The Jobless Writer
Will Think for Salary

bmclaughlin's picture
bmclaughlin
Activity Score 137

I like it, the art direction and even the copy is pretty good.

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Nice concept & execution!

alausa's picture
alausa
Activity Score 1420

Practical pointillism. The little drops of blood sealed the deal. Good one.

NicoCiego's picture
NicoCiego
Activity Score 1033

I totally agree

kleenex's picture
kleenex
Activity Score 43505

nice art.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

like it

Love creating ads..

CommandZ's picture
CommandZ
Activity Score 2498

Great idea.

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