November 2012
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Also From This Campaign (2 items)


20000 painful needle pricks.
With constant insulin shots and minimum of four sugar-level tests a day, that's what 10 year old Sophie, a girl with Type 1 diabetic, has had to endure since being diagnosed. And only a cure can make it stop. Help us find one. Scan the QR code or visit

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Directors: David Joubert, Bart Pawlak
Copywriter: Lachlan Lazar
Art Directors: David Joubert, Chris Crawford
Copywriter: Bart Pawlak
Agency Producer: Blake Kendall
Illustrator: David Joubert
Account manager: Aaron Swann

Comments (10)

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Highest Rated

CommandZ's picture
2498 Activity Scores

Great idea.


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