Juvenile Diabetes Research Foundation: Sophie

20000 painful needle pricks.
With constant insulin shots and minimum of four sugar-level tests a day, that's what 10 year old Sophie, a girl with Type 1 diabetic, has had to endure since being diagnosed. And only a cure can make it stop. Help us find one. Scan the QR code or visit www.jdrf.org.au

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Directors: David Joubert, Bart Pawlak
Copywriter: Lachlan Lazar
Art Directors: David Joubert, Chris Crawford
Copywriter: Bart Pawlak
Agency Producer: Blake Kendall
Illustrator: David Joubert
Account manager: Aaron Swann
Published: November 2012

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10 comments

DesignDine's picture
DesignDine
1304 pencils

Just like it. :)

tim_bro1's picture
tim_bro1
15 pencils

Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Ouch. Nice!

Roger Keynes's picture
Roger Keynes
5497 pencils

Shit-chair! ;)

Will Think for Salary

bmclaughlin's picture
bmclaughlin
137 pencils

I like it, the art direction and even the copy is pretty good.

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Nice concept & execution!

alausa's picture
alausa
1412 pencils

Practical pointillism. The little drops of blood sealed the deal. Good one.

NicoCiego's picture
NicoCiego
1035 pencils

I totally agree

kleenex's picture
kleenex
22740 pencils

nice art.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1657 pencils

like it

Love creating ads..

CommandZ's picture
CommandZ
2453 pencils

Great idea.

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