Justin Alexander: B&W, 4

Advertising Agency: DLVS Creative Services, Rotterdam, The Netherlands
Creative Directors: Monique van Steenbergen
Art Directors: Monique van Steenbergen
Photographer: Paul Bellaart
Styling: Anja Koops
Hair & Make up: Eva Copper
Model: Alice @ Wilma Wakker
Published: October 2009


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think in the Netherlands we suck at concepting so we (try) to compensate with nice photos but imo this still fails

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Hahaha... Aren't you a little too harsh on your countrymen?!

Sadly, this work is the embodiment of typical fashion/beauty/fragrance advertising all over the globe. That's why it's been made fun of and spoofed so many a time by other creatives. You've already seen some examples on this site as well.

Gorgeous photography, true, but personally, I can't stand it.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I totaly agree with you except the part of me being a little too harsh ;p

It's a gorgeous photo yeh but meh, it doesn't excite me. Half a second after seeing the ad I've forgot the name.

jorj's picture
638 pencils

Great photo.

Guest's picture

These are your typical cliche fashion ads.

Guest's picture

what a horrible campaign. i really thought it was a spoof. cannot believe its for real!

i did not believe in marriage before now even less!

jawtok's picture
183 pencils

Photography and make up are nice but as a campaign, not too sure. I get what "Jet Propulsion Lab" said above but I wouldn't have published this campaign on Ads of the World personally.

Guest's picture

Guys, for fashion we don't need funny advertising concepts. This is the biggest advertising industry in the world and very effective communication. Beautiful art direction and photography. Compliments!!

Juan Cabral's picture
Juan Cabral
709 pencils

The colored ads are much better.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

khalu's picture
30 pencils

The graph is going down boys

Guest's picture

to be honest with you, I do like the photography - but I didnt even bother to look at the name. this Photo just didnt leave me wanting more.

Guest's picture

I guess it's for the bridal market. So that will work. Nice photgraphy

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