Advertising Agency: DLVS Creative Services, Rotterdam, The Netherlands
Creative Directors: Mark de Leeuw, Monique van Steenbergen
Art Directors: Monique van Steenbergen, Mark de Leeuw
Photographer: Paul Bellaart
Styling: Anja Koops
Hair & Make up: Eva Copper
Model: Alice @ Wilma Wakker
Published: October 2009
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Comments
I think in the Netherlands we suck at concepting so we (try) to compensate with nice photos but imo this still fails
Hahaha... Aren't you a little too harsh on your countrymen?!
Sadly, this work is the embodiment of typical fashion/beauty/fragrance advertising all over the globe. That's why it's been made fun of and spoofed so many a time by other creatives. You've already seen some examples on this site as well.
Gorgeous photography, true, but personally, I can't stand it.
I totaly agree with you except the part of me being a little too harsh ;p
It's a gorgeous photo yeh but meh, it doesn't excite me. Half a second after seeing the ad I've forgot the name.
Great photo.
Check these out & you can buy them too: http://www.dreamstime.com/water-images-rcollection10766-resi239750
These are your typical cliche fashion ads.
what a horrible campaign. i really thought it was a spoof. cannot believe its for real!
i did not believe in marriage before now even less!
Photography and make up are nice but as a campaign, not too sure. I get what "Jet Propulsion Lab" said above but I wouldn't have published this campaign on Ads of the World personally.
Guys, for fashion we don't need funny advertising concepts. This is the biggest advertising industry in the world and very effective communication. Beautiful art direction and photography. Compliments!!
The colored ads are much better.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
The graph is going down boys
to be honest with you, I do like the photography - but I didnt even bother to look at the name. this Photo just didnt leave me wanting more.
I guess it's for the bridal market. So that will work. Nice photgraphy
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