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Worms

Agency: 
Published/Aired: 
December 2007
Description: 

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade

Comments (17)

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Highest Rated

raavigeorgian's picture
raavigeorgian
Activity Score 2444

gross...i won't be tempted to even have a look at the advertised product

All ears's picture
All ears
Activity Score 233

Interesting, not good or bad just, interesting.

troika02's picture
troika02
Activity Score 212

HOW...scary. very, very strong way of telling something.

mimi_g's picture
mimi_g
Activity Score 56

actually i think this is kinda better than the rest...

nemesis's picture
nemesis
Activity Score 765

the photoshop work on these is TERRIBLE!!!

chano93's picture
chano93
Activity Score 68

THIS IS PURE SHIT.

simon.gross's picture
simon.gross
Activity Score 541

Horrible. What's the product benefit? All I'm seeing is macabre images, and that's not something I want to think about at all when I'm choosing a detergent or soap.

geraldanith's picture
geraldanith
Activity Score 97

Baaaadddd Photoshop

jungle boy's picture
jungle boy
Activity Score 196

bakwasassssssssssssssssssssssssssssssssssssssssssssssss

everartz's picture
everartz
Activity Score 7609

yuck!!!!
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Everartz

| Everartz |

sonucoues2002's picture
sonucoues2002
Activity Score 804

if u r making an ad for this type of product,this would be the first idea and most common idea comes in ur mind
think sumthing diffrent

sumsum's picture
sumsum
Activity Score 615

i gotta wommit

babar.is.azeem's picture
babar.is.azeem
Activity Score 42

Good work and nice Retouching Rajesh Gaikwad

camiseta's picture
camiseta
Activity Score 31

it´s strong and impactfull, but I don´t believe it will move the consumer towards the product.

Jetstream's picture
Jetstream
Activity Score 115

excruciating!

anagha's picture
anagha
Activity Score 14

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

Guest's picture
Guest

same as the dettol ad by twba KL

raavigeorgian's picture
raavigeorgian
Activity Score 2444

gross...i won't be tempted to even have a look at the advertised product

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