Advertisement

Maggots

Agency Network: 
Published/Aired: 
December 2007
Description: 

Print advertisment created by Euro RSCG, India for Just, within the category: House, Garden.

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade

Comments (46)

Log in or register to post comments
djakuza's picture
djakuza
Activity Score 517

i think i have to throw up! What a disgusting ad.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

this is an ad? maybe there`s a link to the product benefit... but do you really wanna say it that way? I`m wondering why big agency names are listed in the creditds according to such creepy ads... shouldn`t you be professionals?

wildbore's picture
wildbore
Activity Score 749

2much!!

JAGGY's picture
JAGGY
Activity Score 1382

Agree, this copy is filthy.

Jaggy, MICA Ahmedabad

roggee's picture
roggee
Activity Score 4

DISGUSTING and cliché too

EGGO's picture
EGGO
Activity Score 354

Love it!

Yeah right. Every bit of this is bad. Idea, copy, artwork...

You have to hate advertising in order to truly love it.

arammart's picture
arammart
Activity Score 6

:) good point!

john doe's picture
john doe
Activity Score 1571

The client has approved this? Never – unless he wasn't completely drunk.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

The hand=the agency's creative. The close-to-dead guy on bed=client /brand

Guest commenter's picture
Guest commenter

dead guy :D is Sanjay khare... CD

Umi's picture
Umi
Activity Score 39

eeeven i don't nee to which brand is....

sodomy's picture
sodomy
Activity Score 262

Customers will think negative way to the brand for sure.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

I'd have definitely used a different model...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

gienel's picture
gienel
Activity Score 339

yummy

Miss Candy Pop's picture
Miss Candy Pop
Activity Score 58

why feed him.. he is already dead ;)

Wordnerd's picture
Wordnerd
Activity Score 6692

oh, man. this is so disgusting! What kind of shitty strategy they are following anyway? It looks like a product for hospitals but this orange stuff surely isn't. everything you can do wrong done wrong :P

lawrencevon's picture
lawrencevon
Activity Score 143

eew. this ad series is out to shock and disgust. shame.

a2o's picture
a2o
Activity Score 139

Gr88 Work...by Client servicing team ;-)

Actually Hat's off to client also...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I like the concept a lot, but the line is truly awful. Over exaggerates the message inappropriately and doesn't call-to-action the product.

7/10 for concept
0/10 for copy

Baloony

We're going to need more lube.

rcantalice's picture
rcantalice
Activity Score 37

I can't believe this comments...... the goal is to be disgusting. And it's an effective ad in this way. Not brilliant but effective. But I don't like the line also. It should be more sutil.

john doe's picture
john doe
Activity Score 1571

this campaign is not effective.
the least adveritsing can do is not to be damaging.
and that's exactly what this crap is.

lawrencevon's picture
lawrencevon
Activity Score 143

a disgusting ad with a subtle line? what for? for class?

triniloz's picture
triniloz
Activity Score 186

i dunno what looks worse the model of the maggots!!!!

nemesis's picture
nemesis
Activity Score 765

this is horrendous! disgusting image and terrible photoshop work with the maggots.

m0u5emeow's picture
m0u5emeow
Activity Score 10

This ad has an strong visual, and cast quite an impression. Thats explain why so many comments. This is a very good example of a weak copy writting that pull down the ads.

nemesis's picture
nemesis
Activity Score 765

The fact that it has this many comments, does not make it good. I think this ad is wrong in more ways that the copywriting.

enjolidesigns's picture
enjolidesigns
Activity Score 23

I wouldve used actual germs instead of maggots the imagery is too heavy...But other wise it caught my attention to actually looks at what the product name was....

The missing piece to your creative puzzle.

conan o brien's picture
conan o brien
Activity Score 90

DISGUSTING. MAYBE YOU COULD'VE USED ANOTHER WAY TO SHOW FILTHY BESIDES BEING COVERED IN MAGGOTS AND BUGS. MAYBE COULD HAVE HAD THE HANDS COVERED IN SOMETHING ELSE BECAUSE THIS JUST MAKES MY STOMACH TURN.

michaelbend's picture
michaelbend
Activity Score 10

Corpse feeding with hand soap????? Please go back to classroom...

chano93's picture
chano93
Activity Score 68

THIS IS PURE SHIT.

StPepper23's picture
StPepper23
Activity Score 269

bähhhhh

arammart's picture
arammart
Activity Score 6

The client needs urgently a new agency... ;)

eone's picture
eone
Activity Score 53

disgustiiiiiiiiiiiiiiiiiiiiiiing

not even wanna enlarge the image
euy

tridipnandi's picture
tridipnandi
Activity Score 220

simply bad art.

hatxi83's picture
hatxi83
Activity Score 25

what the .... ?

creativewannabe's picture
creativewannabe
Activity Score 81

Let me guess...the client said: sales are bad, brand awareness is nothing, we are in trouble...

the agency said: let's shock the hell out of everyone! so, first we do the maggots, but wait that's not shocking enough! let's put a man who is clearly on the brink of death, so that the message is clear: if you don't use our detergent, you are in essence going to be a murderer!

arstewar's picture
arstewar
Activity Score 232

what the hell is wrong with this dude?? haha jeez

felo araujo's picture
felo araujo
Activity Score 16

guys guys!..common!...it's clear!..Lurch was very sick, and Morticia Addams came to the rescue in her classic grotesque and macabre way!
i like this ad, make me laugh.
BTW, dear Priti, u need Photoshop training ASAP

nehasharma's picture
nehasharma
Activity Score 26

SHIT IDEA SHIT EXECUTION IN SHORT ITS SHIT

Jetstream's picture
Jetstream
Activity Score 115

I can't even look longer then one sec at the ad, is it really for a client?! Which client wants something like that?

anagha's picture
anagha
Activity Score 14

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

Guest commenter's picture
Guest commenter

that is Sanjay Khare :D

ax's picture
ax

r those insects coming out of his mouth...

kant's picture
kant
Activity Score 130

one of the worst ad I've ever seen in my whole life. Period.

Temple's picture
Temple
Activity Score 11337

Disgusting, as one would expect from India.

Mark Purity's picture
Mark Purity
Activity Score 11

Well
Though disgusting, I still gives upper hands to this advert copy.
Advert copy brought out the meaning of being neat especially when it has to do with patients.

(Caleb University.Lagos,Nigeria)

Advertisement