Just liquid hand wash: Worms
If you aren't totally clean, you are filthy.
Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
Published: December 2007


17 Comments
Interesting, not good or bad just, interesting.
HOW...scary. very, very strong way of telling something.
actually i think this is kinda better than the rest...
the photoshop work on these is TERRIBLE!!!
THIS IS PURE SHIT.
Horrible. What's the product benefit? All I'm seeing is macabre images, and that's not something I want to think about at all when I'm choosing a detergent or soap.
Baaaadddd Photoshop
bakwasassssssssssssssssssssssssssssssssssssssssssssssss
yuck!!!!
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Everartz
| Everartz |
if u r making an ad for this type of product,this would be the first idea and most common idea comes in ur mind
think sumthing diffrent
i gotta wommit
Good work and nice Retouching Rajesh Gaikwad
Babar Azeem
Digital Retoucher
0097150-3447076
it´s strong and impactfull, but I don´t believe it will move the consumer towards the product.
excruciating!
Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?
Copysmith
same as the dettol ad by twba KL
gross...i won't be tempted to even have a look at the advertised product