Just liquid hand wash: Worms

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
Published: December 2007

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17 comments

All ears's picture
All ears
233 pencils

Interesting, not good or bad just, interesting.

troika02's picture
troika02
212 pencils

HOW...scary. very, very strong way of telling something.

mimi_g's picture
mimi_g
56 pencils

actually i think this is kinda better than the rest...

nemesis's picture
nemesis
761 pencils

the photoshop work on these is TERRIBLE!!!

chano93's picture
chano93
68 pencils

THIS IS PURE SHIT.

simon.gross's picture
simon.gross
541 pencils

Horrible. What's the product benefit? All I'm seeing is macabre images, and that's not something I want to think about at all when I'm choosing a detergent or soap.

geraldanith's picture
geraldanith
97 pencils

Baaaadddd Photoshop

jungle boy's picture
jungle boy
196 pencils

bakwasassssssssssssssssssssssssssssssssssssssssssssssss

everartz's picture
everartz
7613 pencils

yuck!!!!
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Everartz

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sonucoues2002's picture
sonucoues2002
804 pencils

if u r making an ad for this type of product,this would be the first idea and most common idea comes in ur mind
think sumthing diffrent

sumsum's picture
sumsum
615 pencils

i gotta wommit

babar.is.azeem's picture
babar.is.azeem
42 pencils

Good work and nice Retouching Rajesh Gaikwad

camiseta's picture
camiseta
31 pencils

it´s strong and impactfull, but I don´t believe it will move the consumer towards the product.

Jetstream's picture
Jetstream
115 pencils

excruciating!

anagha's picture
anagha
14 pencils

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

Guest's picture
Guest

same as the dettol ad by twba KL

raavigeorgian's picture
raavigeorgian
2444 pencils

gross...i won't be tempted to even have a look at the advertised product

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