Just liquid hand wash: Maggots

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
Published: December 2007

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46 comments

djakuza's picture
djakuza
517 pencils

i think i have to throw up! What a disgusting ad.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

this is an ad? maybe there`s a link to the product benefit... but do you really wanna say it that way? I`m wondering why big agency names are listed in the creditds according to such creepy ads... shouldn`t you be professionals?

wildbore's picture
wildbore
749 pencils

2much!!

JAGGY's picture
JAGGY
1382 pencils

Agree, this copy is filthy.

Jaggy, MICA Ahmedabad

roggee's picture
roggee
4 pencils

DISGUSTING and cliché too

EGGO's picture
EGGO
354 pencils

Love it!

Yeah right. Every bit of this is bad. Idea, copy, artwork...

You have to hate advertising in order to truly love it.

arammart's picture
arammart
6 pencils

:) good point!

john doe's picture
john doe
1571 pencils

The client has approved this? Never – unless he wasn't completely drunk.

puppiepoppy's picture
puppiepoppy
1636 pencils

The hand=the agency's creative. The close-to-dead guy on bed=client /brand

Guest commenter's picture
Guest commenter

dead guy :D is Sanjay khare... CD

Umi's picture
Umi
39 pencils

eeeven i don't nee to which brand is....

sodomy's picture
sodomy
262 pencils

Customers will think negative way to the brand for sure.

iT-iS-i's picture
iT-iS-i
1721 pencils

I'd have definitely used a different model...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

gienel's picture
gienel
339 pencils

yummy

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

why feed him.. he is already dead ;)

Wordnerd's picture
Wordnerd
6662 pencils

oh, man. this is so disgusting! What kind of shitty strategy they are following anyway? It looks like a product for hospitals but this orange stuff surely isn't. everything you can do wrong done wrong :P

lawrencevon's picture
lawrencevon
143 pencils

eew. this ad series is out to shock and disgust. shame.

a2o's picture
a2o
139 pencils

Gr88 Work...by Client servicing team ;-)

Actually Hat's off to client also...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like the concept a lot, but the line is truly awful. Over exaggerates the message inappropriately and doesn't call-to-action the product.

7/10 for concept
0/10 for copy

Baloony

We're going to need more lube.

rcantalice's picture
rcantalice
37 pencils

I can't believe this comments...... the goal is to be disgusting. And it's an effective ad in this way. Not brilliant but effective. But I don't like the line also. It should be more sutil.

john doe's picture
john doe
1571 pencils

this campaign is not effective.
the least adveritsing can do is not to be damaging.
and that's exactly what this crap is.

lawrencevon's picture
lawrencevon
143 pencils

a disgusting ad with a subtle line? what for? for class?

triniloz's picture
triniloz
186 pencils

i dunno what looks worse the model of the maggots!!!!

nemesis's picture
nemesis
761 pencils

this is horrendous! disgusting image and terrible photoshop work with the maggots.

m0u5emeow's picture
m0u5emeow
10 pencils

This ad has an strong visual, and cast quite an impression. Thats explain why so many comments. This is a very good example of a weak copy writting that pull down the ads.

nemesis's picture
nemesis
761 pencils

The fact that it has this many comments, does not make it good. I think this ad is wrong in more ways that the copywriting.

enjolidesigns's picture
enjolidesigns
23 pencils

I wouldve used actual germs instead of maggots the imagery is too heavy...But other wise it caught my attention to actually looks at what the product name was....

The missing piece to your creative puzzle.

conan o brien's picture
conan o brien
90 pencils

DISGUSTING. MAYBE YOU COULD'VE USED ANOTHER WAY TO SHOW FILTHY BESIDES BEING COVERED IN MAGGOTS AND BUGS. MAYBE COULD HAVE HAD THE HANDS COVERED IN SOMETHING ELSE BECAUSE THIS JUST MAKES MY STOMACH TURN.

michaelbend's picture
michaelbend
10 pencils

Corpse feeding with hand soap????? Please go back to classroom...

chano93's picture
chano93
68 pencils

THIS IS PURE SHIT.

StPepper23's picture
StPepper23
269 pencils

bähhhhh

arammart's picture
arammart
6 pencils

The client needs urgently a new agency... ;)

eone's picture
eone
53 pencils

disgustiiiiiiiiiiiiiiiiiiiiiiing

not even wanna enlarge the image
euy

tridipnandi's picture
tridipnandi
220 pencils

simply bad art.

hatxi83's picture
hatxi83
25 pencils

what the .... ?

creativewannabe's picture
creativewannabe
81 pencils

Let me guess...the client said: sales are bad, brand awareness is nothing, we are in trouble...

the agency said: let's shock the hell out of everyone! so, first we do the maggots, but wait that's not shocking enough! let's put a man who is clearly on the brink of death, so that the message is clear: if you don't use our detergent, you are in essence going to be a murderer!

arstewar's picture
arstewar
232 pencils

what the hell is wrong with this dude?? haha jeez

felo araujo's picture
felo araujo
16 pencils

guys guys!..common!...it's clear!..Lurch was very sick, and Morticia Addams came to the rescue in her classic grotesque and macabre way!
i like this ad, make me laugh.
BTW, dear Priti, u need Photoshop training ASAP

nehasharma's picture
nehasharma
26 pencils

SHIT IDEA SHIT EXECUTION IN SHORT ITS SHIT

Jetstream's picture
Jetstream
115 pencils

I can't even look longer then one sec at the ad, is it really for a client?! Which client wants something like that?

anagha's picture
anagha
14 pencils

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

Guest commenter's picture
Guest commenter

that is Sanjay Khare :D

ax's picture
ax

r those insects coming out of his mouth...

kant's picture
kant
130 pencils

one of the worst ad I've ever seen in my whole life. Period.

Temple's picture
Temple
9869 pencils

Disgusting, as one would expect from India.

Mark Purity's picture
Mark Purity
11 pencils

Well
Though disgusting, I still gives upper hands to this advert copy.
Advert copy brought out the meaning of being neat especially when it has to do with patients.

(Caleb University.Lagos,Nigeria)

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