If you aren't totally clean, you are filthy.
Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
Published: December 2007
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46 Comments
i think i have to throw up! What a disgusting ad.
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this is an ad? maybe there`s a link to the product benefit... but do you really wanna say it that way? I`m wondering why big agency names are listed in the creditds according to such creepy ads... shouldn`t you be professionals?
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2much!!
Agree, this copy is filthy.
Jaggy, MICA Ahmedabad
DISGUSTING and cliché too
Love it!
Yeah right. Every bit of this is bad. Idea, copy, artwork...
You have to hate advertising in order to truly love it.
:) good point!
The client has approved this? Never – unless he wasn't completely drunk.
The hand=the agency's creative. The close-to-dead guy on bed=client /brand
www.michaelwongcc.com
dead guy :D is Sanjay khare... CD
eeeven i don't nee to which brand is....
nothing is impossible
Customers will think negative way to the brand for sure.
I'd have definitely used a different model...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
yummy
(my Life Is Design & Design Is my LIFE)
why feed him.. he is already dead ;)
oh, man. this is so disgusting! What kind of shitty strategy they are following anyway? It looks like a product for hospitals but this orange stuff surely isn't. everything you can do wrong done wrong :P
eew. this ad series is out to shock and disgust. shame.
Gr88 Work...by Client servicing team ;-)
Actually Hat's off to client also...
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a2obspl
www.alpha2omega.in
I like the concept a lot, but the line is truly awful. Over exaggerates the message inappropriately and doesn't call-to-action the product.
7/10 for concept
0/10 for copy
Baloony
We're going to need more lube.
I can't believe this comments...... the goal is to be disgusting. And it's an effective ad in this way. Not brilliant but effective. But I don't like the line also. It should be more sutil.
this campaign is not effective.
the least adveritsing can do is not to be damaging.
and that's exactly what this crap is.
a disgusting ad with a subtle line? what for? for class?
i dunno what looks worse the model of the maggots!!!!
this is horrendous! disgusting image and terrible photoshop work with the maggots.
This ad has an strong visual, and cast quite an impression. Thats explain why so many comments. This is a very good example of a weak copy writting that pull down the ads.
The fact that it has this many comments, does not make it good. I think this ad is wrong in more ways that the copywriting.
I wouldve used actual germs instead of maggots the imagery is too heavy...But other wise it caught my attention to actually looks at what the product name was....
The missing piece to your creative puzzle.
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Why?...because I'm a F*ckin Artist that's why...
DISGUSTING. MAYBE YOU COULD'VE USED ANOTHER WAY TO SHOW FILTHY BESIDES BEING COVERED IN MAGGOTS AND BUGS. MAYBE COULD HAVE HAD THE HANDS COVERED IN SOMETHING ELSE BECAUSE THIS JUST MAKES MY STOMACH TURN.
Corpse feeding with hand soap????? Please go back to classroom...
THIS IS PURE SHIT.
bähhhhh
The client needs urgently a new agency... ;)
disgustiiiiiiiiiiiiiiiiiiiiiiing
not even wanna enlarge the image
euy
simply bad art.
what the .... ?
Let me guess...the client said: sales are bad, brand awareness is nothing, we are in trouble...
the agency said: let's shock the hell out of everyone! so, first we do the maggots, but wait that's not shocking enough! let's put a man who is clearly on the brink of death, so that the message is clear: if you don't use our detergent, you are in essence going to be a murderer!
what the hell is wrong with this dude?? haha jeez
guys guys!..common!...it's clear!..Lurch was very sick, and Morticia Addams came to the rescue in her classic grotesque and macabre way!
i like this ad, make me laugh.
BTW, dear Priti, u need Photoshop training ASAP
SHIT IDEA SHIT EXECUTION IN SHORT ITS SHIT
I can't even look longer then one sec at the ad, is it really for a client?! Which client wants something like that?
Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?
Copysmith
that is Sanjay Khare :D
r those insects coming out of his mouth...
one of the worst ad I've ever seen in my whole life. Period.
Disgusting, as one would expect from India.
Well
Though disgusting, I still gives upper hands to this advert copy.
Advert copy brought out the meaning of being neat especially when it has to do with patients.
(Caleb University.Lagos,Nigeria)