Just liquid hand wash: Cockroaches

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade
Published: December 2007

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27 comments

BFB's picture
BFB
941 pencils

Umm.. Ewww.

mimi_g's picture
mimi_g
56 pencils

ooohhhhh common!!!

beesting's picture
beesting
220 pencils

keep the good work rolling!!!

not if no but....
this is FILTHY>>>>>.

gienel's picture
gienel
339 pencils

baD EDITING

Ethan Law's picture
Ethan Law
6 pencils

what a bad taste ad......
so disgusting

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Again, good concept. Poor copy (unless there is a translation issue)

We're going to need more lube.

chikirom's picture
chikirom
133 pencils

bad art direction, bad idea, pour copy...snif!

jsptrck404's picture
jsptrck404
437 pencils

god, this is the dumbest crap i think i've seen on here. why is this garbage even on here? and why do i keep coming back to this website expecting better?

| think small |

ivan's picture
ivan

Not everything is "good", some is "just interesting".

Ivan Raszl, admin of AotW

jsptrck404's picture
jsptrck404
437 pencils

yeah, sorry, that comment was a little unduly harsh. don't take it personally.

| think small |

michaelbend's picture
michaelbend
10 pencils

I agree... Where's quality control???? or pest control?????

ivan's picture
ivan

I'm trying hard. Sometimes I may make mistakes.

Ivan Raszl, admin of AotW

chano93's picture
chano93
68 pencils

THIS IS PURE SHIT.

jungle boy's picture
jungle boy
196 pencils

uuurrrraaahhhloooooooooooooooooooooooooo.....vomit.....

Totto's picture
Totto
685 pencils

If you cant awe them disgust them. IT SELLS.

Intelligent ads are the need of the hour.

everartz's picture
everartz
7603 pencils

bad photoshop... and YUCK!!
--
Everartz

| Everartz |

fala fulani's picture
fala fulani
254 pencils

This is beyond disgusting especially the maggot one. Bad idea, the disgusting maggots and coackroaches are the only take-away.

Hermoso's picture
Hermoso
64 pencils

isn't it too negative and disgusting? It seems not too friendly, it makes people reject to see it?

awful!

arammart's picture
arammart
6 pencils

bad, bad...

nehasharma's picture
nehasharma
26 pencils

the ugliest ad i ahve ever come across
sad guys

creativewannabe's picture
creativewannabe
81 pencils

Disgusting! These ads are insulting the intelligence of Indians, who are actually very smart people!

Jetstream's picture
Jetstream
115 pencils

If you want to shock, then please not just with a horrendous visual!
You need a brilliant idea at first, sorry but your idea+execution is pathetic.

anagha's picture
anagha
14 pencils

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

Copy_ranter's picture
Copy_ranter
194 pencils

I love the idea but I'm trying to understand why the maggots,roaches and worms...Shouldn't it be types of bacteria? I feel something is missing and it's not on strategy. I love this idea from the shock-value prespective but I think the execution has failed.

kant's picture
kant
130 pencils

absolutely disgusting,...

jackal hunts's picture
jackal hunts
325 pencils

It's better to leave the ad to roaches...

Mark Purity's picture
Mark Purity
11 pencils

Now there is a missing factor.
To my best of knowledge, this advert copy should display germs and not insects.
This really does not portray what is meant to be represented.

(Caleb University.Lagos,Nigeria)

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