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Cockroaches

Agency: 
Published/Aired: 
December 2007
Description: 

If you aren't totally clean, you are filthy.

Advertising Agency: Euro RSCG Mumbai, India
Creative Director / Copywriter: Siddharth Bindra
Art Director: Priti Chandorkar
Illustrator: Rajesh Gaikwad
Photographer: Avdhoot Hembade
Production: Makrand Hembade

Comments (27)

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Highest Rated

Mark Purity's picture
Mark Purity
Activity Score 11

Now there is a missing factor.
To my best of knowledge, this advert copy should display germs and not insects.
This really does not portray what is meant to be represented.

(Caleb University.Lagos,Nigeria)

BFB's picture
BFB
Activity Score 936

Umm.. Ewww.

mimi_g's picture
mimi_g
Activity Score 56

ooohhhhh common!!!

beesting's picture
beesting
Activity Score 220

keep the good work rolling!!!

not if no but....
this is FILTHY>>>>>.

gienel's picture
gienel
Activity Score 339

baD EDITING

Ethan Law's picture
Ethan Law
Activity Score 6

what a bad taste ad......
so disgusting

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Again, good concept. Poor copy (unless there is a translation issue)

We're going to need more lube.

chikirom's picture
chikirom
Activity Score 133

bad art direction, bad idea, pour copy...snif!

jsptrck404's picture
jsptrck404
Activity Score 437

god, this is the dumbest crap i think i've seen on here. why is this garbage even on here? and why do i keep coming back to this website expecting better?

| think small |

ivan's picture
ivan

Not everything is "good", some is "just interesting".

jsptrck404's picture
jsptrck404
Activity Score 437

yeah, sorry, that comment was a little unduly harsh. don't take it personally.

| think small |

michaelbend's picture
michaelbend
Activity Score 10

I agree... Where's quality control???? or pest control?????

ivan's picture
ivan

I'm trying hard. Sometimes I may make mistakes.

chano93's picture
chano93
Activity Score 68

THIS IS PURE SHIT.

jungle boy's picture
jungle boy
Activity Score 196

uuurrrraaahhhloooooooooooooooooooooooooo.....vomit.....

Totto's picture
Totto
Activity Score 685

If you cant awe them disgust them. IT SELLS.

Intelligent ads are the need of the hour.

everartz's picture
everartz
Activity Score 7609

bad photoshop... and YUCK!!
--
Everartz

| Everartz |

fala fulani's picture
fala fulani
Activity Score 254

This is beyond disgusting especially the maggot one. Bad idea, the disgusting maggots and coackroaches are the only take-away.

Hermoso's picture
Hermoso
Activity Score 64

isn't it too negative and disgusting? It seems not too friendly, it makes people reject to see it?

awful!

arammart's picture
arammart
Activity Score 6

bad, bad...

nehasharma's picture
nehasharma
Activity Score 26

the ugliest ad i ahve ever come across
sad guys

creativewannabe's picture
creativewannabe
Activity Score 81

Disgusting! These ads are insulting the intelligence of Indians, who are actually very smart people!

Jetstream's picture
Jetstream
Activity Score 115

If you want to shock, then please not just with a horrendous visual!
You need a brilliant idea at first, sorry but your idea+execution is pathetic.

anagha's picture
anagha
Activity Score 14

Get your scientific facts right first. No hand wash can claim to be 'totally clean'. Besides, when did cockroaches, earthworms and maggots become a part of hand hygiene?

Copy_ranter's picture
Copy_ranter
Activity Score 194

I love the idea but I'm trying to understand why the maggots,roaches and worms...Shouldn't it be types of bacteria? I feel something is missing and it's not on strategy. I love this idea from the shock-value prespective but I think the execution has failed.

kant's picture
kant
Activity Score 130

absolutely disgusting,...

jackal hunts's picture
jackal hunts
Activity Score 325

It's better to leave the ad to roaches...

Mark Purity's picture
Mark Purity
Activity Score 11

Now there is a missing factor.
To my best of knowledge, this advert copy should display germs and not insects.
This really does not portray what is meant to be represented.

(Caleb University.Lagos,Nigeria)

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