14 comments

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

I think this new campaign is not as good as the other....i didnt thought the other was too good anyway...this shit will win more lions i am sure. congrats in advanced TBWA Paris. But this is not a BigBadFatMadafaka cant be.

Totto's picture
Totto
685 pencils

great!!! what connection i say..u have to smile in this era!and the message hits the bulls eye!
A glorious bright light always makes you close your eyes.

Intelligent ads are the need of the hour.

jennywhx's picture
jennywhx
1142 pencils

Nice and fun.

elmikel's picture
elmikel
1147 pencils

Cool campaign though this follow up is not as good as the previous ones. Anyway, funny concept.
Thumbs up!

Beatboxer's picture
Beatboxer
1517 pencils

AHAHAHAHAHAHAHAHAHAHA.

I love the poster in the back. 'My Body'.

the_ashlands's picture
the_ashlands
1394 pencils

hahahah....i was just gonna leave the same comment!!

mowitsch's picture
mowitsch
84 pencils

excellent

• ω •'s picture
• ω •
243 pencils

exciting way to sell a boring product! great casting too:)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I've always loved this campaign for its BRUTALLY simple idea.
Although the whole comedic take on someone's (or something's) sensitivity has been explored numerous times before, this somehow manages to appear fresh. And I also like the multi-frame storyboard format they used. It serves the campaign well depicting the plight of the very vulnerable, emotionally or otherwise...

It almost makes me want to collect all the ads and put 'em up on the wall.
And that's a HUGE compliment.

Criterious's picture
Criterious
8 pencils

The first campaign was better but these is still awesome!

Sure deserve another lion.

DanteFarla's picture
DanteFarla
40 pencils

This is a concept!!!!

Rog's picture
Rog
6082 pencils

LOVE the rolling eyes! ;D

>>>> That's not an ad. THIS is an ad.

The name is White's picture
The name is White
82 pencils

BRILLIANT! BRILLIANT! BRILLIANT!
To write is to be the PUPPET MASTER of the brainless sheep.

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