Advertisement

Woman

Agency: 
Published/Aired: 
April 2013
Description: 

Coldproof mornings.

Advertising Agency: 180 grados, Santiago, Chile
Creative Directors: Gonzalo León, Joacim Montaner
Art Directors: Celim Cáceres, Francisco Ortiz, Luis Ramos
Copywriters: Camilo Muñoz, Abraham Vicencio
Illustrator / Retoucher: Gonzalo Arévalo
Photographer: Rodrigo Vega

Comments (15)

Log in or register to post comments

Highest Rated

fotdot's picture
fotdot
Activity Score 673

Kind of freak me out. But I see idea clear.

Shawali's picture
Shawali
Activity Score 8442

Brilliant.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

pierrelastname's picture
pierrelastname
Activity Score 2869
kleenex's picture
kleenex
Activity Score 43371

interesting idea. No sure it sells the item.

RohitHora's picture
RohitHora
Activity Score 126

The concept is excellent. Spot on

auliviet's picture
auliviet
Activity Score 179

I agree the kleenex, the concept is good but I doubt the efficiency

tirthomitro's picture
tirthomitro
Activity Score 2758

the natural gas tvc looks similar but the conceptual use here is completely different.
good ads.

they showed me a picture & i laughed
dignity has never been photographed

Grrrr's picture
Grrrr
Activity Score 1961

Usually I love this kind of visual ideas but here it leaves you with a kind of "So?" Coldproof mornings? Hello? What kind of brief is that (if there's any (of course)?.

metis's picture
metis
Activity Score 413

Superb! awesome art direction. Great head turner.

Klara K.'s picture
Klara K.
Activity Score 3343

The idea is good but the execution isn't spot on. It looks more like the shower is taking the sweater of the woman.

ferju's picture
ferju
Activity Score 23

nice!

Lisbon freak's picture
Lisbon freak
Activity Score 494

Love it!

andylefty's picture
andylefty
Activity Score 4535

Like it.

Dewdrop's picture
Dewdrop
Activity Score 60

excellent

fotdot's picture
fotdot
Activity Score 673

Kind of freak me out. But I see idea clear.

Advertisement