Junior Scrabble: DGROAN

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Sergio Rosati, Matias Lecaros
Art Director: Israel Urrutia
Copywriter: Tomás Vidal
Illustrators: Cristian Gastelo-Boris Berstel

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9 comments

talkingisfree's picture
talkingisfree
2569 pencils

So, they did again the same campaign? Just making a little re-touch in the target/concept and constructing a situation around doesn't make it a different campaign. Is still really good but nothing chages, in not new anymore.

ad_critic_98's picture
ad_critic_98
18 pencils

You're right! NOT AGAIN!

Hiperion's picture
Hiperion
3138 pencils

Totally agree with talkingisfree

RogerSterling's picture
RogerSterling
61 pencils

last year was way better with the white background. now is confusing.

monsieurange's picture
monsieurange
520 pencils

We have seen this already! Haven't we?

pwucel's picture
pwucel
158 pencils

I have nothing to comment big, coz' I am not aware of last year campaign... Now to me is great. it can connect!
Also it has wonderful rendering.

sparkelspade's picture
sparkelspade
20 pencils

The same concept (which they are perfectly entitled to) taken into the children's world. Beautifully executed. Well done!

bad astronaut's picture
bad astronaut
544 pencils

execution wise...the ad would have looked better without the child or a better version of it.

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