30 comments

jennywhx's picture
jennywhx
1142 pencils

building blocks and Horlicks...? and some old scattered building blocks? i think a tagline would help better understanding. Is it a new product that help body building better?

Jay Chen's picture
Jay Chen
2 pencils

Yes~~I agree with jennywhx
and I think that was not only a new product but also a new "PACKAGE" desing (Try to find out the same color both on blocks and Horlicks-package design)

always

chintan ruparel's picture
chintan ruparel
1516 pencils

am i missing something here?

~ old habits die hard, older ones never do ~

fifthbullet's picture
fifthbullet
188 pencils

junior horlicks limit ur imagination

jennywhx's picture
jennywhx
1142 pencils

haha, u have a cool definition. cool!

fifthbullet's picture
fifthbullet
188 pencils

hehe... there is a reason for it.

yes indeed building block is about creativity,
but rubic's cube is about solving problem, not creativity.

while the kid got the creation tool
instead of all the thing he can make he look for problem,
it can only show his mind is so narrow.

on second thought maybe my line is not suitable as well,
as build a problem for himself is something stupid,
might as well change the line to:
junior horlicks drive you nuts

:P

B128's picture
B128
392 pencils

My take is it's supposed to be a Rubik's cube?
If it is, then the kid is obviously unable to complete it (meaning the kid has become stupider) or this product makes kids colour blind.

the_ashlands's picture
the_ashlands
1394 pencils

horlicks has got to be one of the worst brand names ive ever heard!

Axxl's picture
Axxl
208 pencils

Ivan, help us please. I don't understand it at all. And by the way, it looks terrible.

ivan's picture
ivan

While other kids make a houses or cars, the horlicks kid makes a rubic's cube. Meaning he's smarter. I know rubic cube not always translates to smart, but anyway...

Ivan Raszl, admin of AotW

alwaysasif's picture
alwaysasif
7 pencils

Can't digest this one

jennywhx's picture
jennywhx
1142 pencils

but anyway...yeah. i don't get the concept even ivan explained. ha ha. by thanks for the explanation.

sahir's picture
sahir
26 pencils

still thinking

addyhoch10's picture
addyhoch10
2592 pencils

i didn't get it's supposed to look like a rubik's cube. maybe it's because the typical black edges of the smaller cubes are missing. they also changed the more luscious rubik's c. colours into their brand's, this blue looks terrible (maybe this was better in the printed version though)

to me this looks like a simple block, maybe the parents would go like "wow, our clever kid built a rubik's cube" to repress the fact that their kid's actually retarded.

i think it's easier to build a cube with these blocks than to build a house, car, etc.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Absolute [****] <-edited by admin for bad langague

hang-the-dj's picture
hang-the-dj
1262 pencils

Come on Boony look where it's from, a big agency, oh and look, a well known brand in the corner too - must be good then. Musn't it?

Of course not! It's total rubbish.

jebus's picture
jebus
474 pencils

If it ran in a magazine, people would flip right by. If it was on a billboard, they'd drive right by...

jennywhx's picture
jennywhx
1142 pencils

i was thinking about this ad and something pop into my mind.
I think that's about "desire", usually kids build what they wants with these building blocks.
While other kid build cars/houses as usual, horlick drinker desire a rubik's cube where it is a reflection of their personality. I guess it is not smarter or whatever, he's not smarter than other kids,
but he desire to be smarter, and willingly to take challenge.
But i still think, a smart copy was seriously needed for this ad.

addyhoch10's picture
addyhoch10
2592 pencils

interesting point jenny.
i think it's getting too complicated though.
but as you said maybe a smart copy could solve it.

AdDavid's picture
AdDavid
406 pencils

u got it right jenny. but sure a line wud have helped this get through easily.

advertainer's picture
advertainer
4 pencils

ad mite have been better if an actual rubic cube was used. wot i mean is if soft toys, action figures, etc were shown discarded with the rubic cube in focus. that wod imply the kid is now playing with the rubic cube and therefore smarter then others his/her age.

Toro's picture
Toro
1007 pencils

This is a kid that builds a Rubic's Cube with Lego instead of the usual house. I think that is a stronger idea than the obvious discarding of other toys for a Rubic's Cube because it has at least some twist.

jsn's picture
jsn
83 pencils

horlicks is a malt drink, gives them energy maybe. Wanna increase brainpower, try eating fish.

hang-the-dj's picture
hang-the-dj
1262 pencils

Man, you people seem to spend far too much time analysing ads that are obviously just plain crap. There is nothing deep or insightful here, it's just a half-baked idea, executed poorly.

the_ashlands's picture
the_ashlands
1394 pencils

well...this is a crit forum...and a crit wouldnt really be much of a crit if we didnt explain why we feel the ads are lacking insight, concepts, or execution, right?

hang-the-dj's picture
hang-the-dj
1262 pencils

Sure, but it does seem pointless to try and find insights in an ad that is clearly lacking any. Some ads here are just plain stupid and I reckon it's a waste of time to ascertain why - much better to concentrate on great ads.

I just get frustrated when people try and justify a weak ad with no real thinking behind it. Dunno why. Maybe because it undermines all the great work that has real, truthful insights. A lot of ads here look like they are the first idea the creatives came up with, and I see enough crap ads in my local papers/magazines, so when I come here I want to see (and critique) the 'best' ads of the word.

You can justify anything with enough explanation, but the best ads just don't need any (explaining or justifying).

the_ashlands's picture
the_ashlands
1394 pencils

ok...but what about the people who may want the criticism on their 'lacking' ads? they just have to figure everything out on their own? its all part of the learning process of creating solid ads...we have to be able to communicate why a particular ad or campaign is good or bad, and most importantly why we came to such a conclusion.

i do half agree with the bit about people trying to justify 'bad' ads, its annoying sometimes. but, you have to see or hear all sides to a story before you can truly judge it...so perhaps one day somebody will call out something that you never would have considered at that particular time and in turn provide you with some insight...it all helps keep an open mind, we know we all have our biases at times.

hang-the-dj's picture
hang-the-dj
1262 pencils

Cool. I agree with most of which you said. Which is annoying because I thought you might get personal and tell me I was a 'cynical try-hard' or something and I had all these cool comebacks.

Nah, you're right, maybe some criticism does help even the crappest of ads (and their creators). Although I wouldn't imagine many creatives would gladly accept people deriding their 'little babies'.

the_ashlands's picture
the_ashlands
1394 pencils

haahaa

sorry you couldnt use your comebacks!! maybe my two cents will give you the chance to use a few of them sometime!!

as for any creatives who cant handle certain comments...the mean and fluff comments should roll off your back, you shouldnt being creating anything if you cant accept some criticism.

lawyerchap's picture
lawyerchap
2 pencils

I know this is coming really late but i just saw this ad and i 'got' it instantly. I'm surprised all the know-all chaps here couldn't figure it out. Possibly because they expect something really deep and profound and so miss seeing something that is in plain view.

The kid is not smart enough to build a rubik's cube - That is the problem.
Give her Horlicks - That is the solution.

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