Jung von Matt: Anatomy of a great idea

unconventional thinking
insights
entertainment
innovation
simplicity
pop colture
momentum

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creatives: Daniel Forero, Leon Phang

16 comments

morse's picture
morse
15659 pencils

Cool idea. Let's dissect this ad... :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
2756 pencils

cool idea... i love the simple

zaheenkb's picture
zaheenkb
56 pencils

What the hell is a pencil?

Zaheen

CuriousPencil's picture
CuriousPencil
4227 pencils

A distraction, a foil, a folly, a yo-yo for children who run to the end of the road and back again two hundred times and back again so their parents can kiss with the simple words "we'll time you, GO", a clicking tock of how many times you've put your mark in the comments of AOTW, a nothing. Everything for some, vapour for others, a goal, an irony and an empty clown shoe with a growing shoesize,

An irrelevance,

An advertisement.

kbx911's picture
kbx911
916 pencils

with your oh-so-deep-thinker-devil-may-care profile pic, and your constant attempts at writing lofty copy in comments, you are not fooling anyone, sir. give up.

You Are What You Expect

zaheenkb's picture
zaheenkb
56 pencils

And yes, I love the simplicity too. But it isn't communicating any action.

Zaheen

chapelier's picture
chapelier
154 pencils

I love this! It's my new wallpaper :) not sure what it's selling, but oh well!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

slimmy's picture
slimmy
50 pencils

So?

CuriousPencil's picture
CuriousPencil
4227 pencils

No.

Using a lightbulb to represent thinking?

Aren't we a LOT past that?

Martingalle's picture
Martingalle
22 pencils

I really like the art direction ! As for the idea, well thats nice to see how the bulb sticks to the IDEA symbol !

Glut's picture
Glut
3947 pencils

That´s right Curious pencil. Next.

lalmadv's picture
lalmadv
78 pencils

Yes. Next please.

Lazarus's picture
Lazarus
1502 pencils

Not bad.

livvy's picture
livvy
84 pencils

LOVE the typography of this ad. other than that... well, I have seen better.

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Would be nice if they'd find something other then a lightbulb to illustrate an idea :)

kbx911's picture
kbx911
916 pencils

it's a cool poster, don't lie and say u did not save it to print it out in future when you build your perfect work-space/cubicle/grotto, coz i did, ima print it soon

You Are What You Expect

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