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WooHoo

Agency: 
Published/Aired: 
July 2011
Description: 

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Let's win the fight against cancer one woo-hoo at a time.

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Pete Breton, Dave Douglass
Art Director: Angela Sung, Tom Koukodimos
Copywriter: Rachel Abrams

Comments (4)

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Highest Rated

torontose's picture
torontose
Activity Score 393

okkaay

chuckieT's picture
chuckieT
Activity Score 680

Same... hard to read and I question the art direction choice of the navel. Looks like a finger print or something.

I can still imagine this picking up an award somewhere just because it is somewhat edgy.

elenasumudica's picture
elenasumudica
Activity Score 2

he wrote it that way to make it look like pubic hair. and that s why is not in column :)

chuckieT's picture
chuckieT
Activity Score 680

No kidding.

I was questioning why the navel looks likes a finger print. They could have used something else like a round logo or something to represent the navel.

And who is "he"?

torontose's picture
torontose
Activity Score 393

okkaay

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