Julyna: Martini

Join us July 26th for a night of fundraising in the fight against cervical cancer.

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Philip Rostron
Published: July 2012

17 comments

Spanky's picture
Spanky
4899 pencils

Done many times.

AbbaSez's picture
AbbaSez
104 pencils

Exceptional. If it's been done, I haven't seen it.

Spanky's picture
Spanky
4899 pencils

Edgar_Allan_Bro's picture
Edgar_Allan_Bro
20 pencils

That girl (???) has the hairiest arms I've ever seen!

Spanky's picture
Spanky
4899 pencils

Italians are hairy people.

brandlover's picture
brandlover
171 pencils

true. but still the most elegant outcome.

CommandZ's picture
CommandZ
2486 pencils

+1

Spanky's picture
Spanky
4899 pencils

It's been done dozens if not hundreds of times. Those are just the first few I could find without having pictures of women's crotches on my screen for an extended period of time.

That said, once an idea is done, it's done. Your version is DOA even if it does look prettier.

Nike Diesel's picture
Nike Diesel
13389 pencils

+1 @Spanky

Setinho's picture
Setinho
271 pencils

If Julyna.com was a brothel the ad deserves 5 ​​or 6 stars.

JLL's picture
JLL
315 pencils

René Magritte (1898-1967) did it first...

Bob.C's picture
Bob.C
1135 pencils

Not particularly original, but given that it's a fundraiser for cervical cancer it works nicely

Tom Megginson's picture
Tom Megginson
544 pencils

Thanks for sharing the other creative, @Spanky. I used your finds here: http://osocio.org/message/the_rise_and_fail_of_julyna_advertising/

meistershalis's picture
meistershalis
144 pencils

Never grows old.

idealfredo's picture
idealfredo
21 pencils

Idea descontextualizada, valido, pero pierde impacto por lo mismo.

danmarteen's picture
danmarteen
31 pencils

old, really old

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