Advertisement

Martini

Agency: 
Published/Aired: 
July 2012
Description: 

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Join us July 26th for a night of fundraising in the fight against cervical cancer.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Philip Rostron

Comments (17)

Log in or register to post comments

Highest Rated

danmarteen's picture
danmarteen
Activity Score 31

old, really old

Spanky's picture
Spanky
Activity Score 4899

Done many times.

AbbaSez's picture
AbbaSez
Activity Score 104

Exceptional. If it's been done, I haven't seen it.

Spanky's picture
Spanky
Activity Score 4899

Edgar_Allan_Bro's picture
Edgar_Allan_Bro
Activity Score 20

That girl (???) has the hairiest arms I've ever seen!

Spanky's picture
Spanky
Activity Score 4899

Italians are hairy people.

brandlover's picture
brandlover
Activity Score 175

true. but still the most elegant outcome.

CommandZ's picture
CommandZ
Activity Score 2498

+1

Spanky's picture
Spanky
Activity Score 4899

It's been done dozens if not hundreds of times. Those are just the first few I could find without having pictures of women's crotches on my screen for an extended period of time.

That said, once an idea is done, it's done. Your version is DOA even if it does look prettier.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 @Spanky

Setinho's picture
Setinho
Activity Score 301

If Julyna.com was a brothel the ad deserves 5 ​​or 6 stars.

JLL's picture
JLL
Activity Score 390

René Magritte (1898-1967) did it first...

Bob.C's picture
Bob.C
Activity Score 1161

Not particularly original, but given that it's a fundraiser for cervical cancer it works nicely

Tom Megginson's picture
Tom Megginson
Activity Score 548

Thanks for sharing the other creative, @Spanky. I used your finds here: http://osocio.org/message/the_rise_and_fail_of_julyna_advertising/

meistershalis's picture
meistershalis
Activity Score 144

Never grows old.

idealfredo's picture
idealfredo
Activity Score 21

Idea descontextualizada, valido, pero pierde impacto por lo mismo.

danmarteen's picture
danmarteen
Activity Score 31

old, really old

Advertisement