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C Word

Agency: 
Published/Aired: 
July 2011
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Also From This Campaign (2 items)

Description: 

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

It's time to embrace that 4-letter c-word. Cure.

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Pete Breton, Dave Douglass
Art Director: Angela Sung, Tom Koukodimos
Copywriter: Rachel Abrams

Comments (14)

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Highest Rated

johnson7489's picture
johnson7489
8 Activity Scores

You guys are being way too hard on these. Has type been used this way before to denote "pubes"? yes it has. but overall these are nice and clean and cool. i have a feeling you'll be seeing these in the books

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