Juicy Fruit: Shark

There is a much juicier chew

Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
Via: bestadsontv

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26 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice. Love it

anHiiieeta's picture
anHiiieeta
328 pencils

woaaaaahwooo

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

sharks cant chew

Don Rapper's picture
Don Rapper
223 pencils

that is one stupid comment

raghavendra's picture
raghavendra
232 pencils

this series has the resemblance of - the really sour series from India

smartar's picture
smartar
54 pencils

I dont think I've ever seen this way of advertising chewing gum. Great!

bullzeye's picture
bullzeye
252 pencils

awesome

salamandos's picture
salamandos
1947 pencils

winner..

salamandos's picture
salamandos
1947 pencils

winner..

sold's picture
sold
3219 pencils

good campaign.
just one question: who is the target? juries?

shortafella's picture
shortafella
1059 pencils

what is so brilliant about this? it's pretty much average

silvi's picture
silvi
4172 pencils

This one is funny, but i still don´t get the idea.

ricklongo's picture
ricklongo
1244 pencils

The idea is that the shark has found something better tha human flesh to chew on: gum.

This one works, I think, unlike the dinosaur version.

rehpani's picture
rehpani
312 pencils

Silvi la idea es la siguiente

Para un tiburón es jugoso comerse una persona
Para un caníbal es jugosos comerse un turista
Para un dinosaurio es jugoso comerse a una persona

entonces al decir jugoso significa "rico" "saboroso" ect.

Punch's picture
Punch
614 pencils

Si, pero el mensaje va más allá de lo que comentas. La bajada, y no la traducción del concepto, te dice "EXISTE HAY ALGO MUCHO MAS JUGOSO/SABROSO QUE CUALQUIER COSA", las tres imágenes terminan de rematar la idea.

De hecho, si te vas por la interpretación lineal, le estarias hablando al tiburón, al dinosaurio y al canibal que mejor que comerse un humano jugoso está la opción del Juice Fruit (la goma de mascar). Pero tampoco nos cerremos, me parece que el concepto está chévere y la licencia visual está simpática.

"no silencies lo que no sabes expresar".

ginho's picture
ginho
10 pencils

Really nice image! Cream has done a great retouch and 3D job on this one!
Go to my blog to se listing of other great retouch and CGI studios. Cream is there!

http://artbuyersbible.blogspot.com/

Drummond's picture
Drummond
6 pencils

This is about the 5th scam campaign this writer has done.

And it's unbelievably bad.

art.vs.commerce's picture
art.vs.commerce
566 pencils

this one is the strongest

thedesignaddict's picture
thedesignaddict
5366 pencils

I like this ad, but not the other two. I think it's because this ad takes place in the 'real world' that I know, thus I can make a legitimate emotional connection. The other two ads are in some fantasy world, which makes the proposition seems much more forced. If you brought them back to reality, they would have been better I think. (Alligator, Grizzly Bear, etc...)

WillyLatasa's picture
WillyLatasa
616 pencils

Like it for the target!

"Bright ideas bring better results"

sneakyhands's picture
sneakyhands
1857 pencils

didn't get the 'juicy' connection. also, the great white makes me think of an old cinnaburst concept from the 90s. my $0.02

bknowlden's picture
bknowlden
3647 pencils

My favorite of the campaign.

rainvalen's picture
rainvalen
23 pencils

love it

xianglinashley's picture
xianglinashley
17 pencils

only this works somehow

rolling.stone's picture
rolling.stone
2740 pencils

very funny

best of the bunch

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~ Quite obviously, I have gathered no moss ! ~

hufflepoff's picture
hufflepoff
430 pencils

grows on me

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