There is a much juicier chew
Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
Via: bestadsontv
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17 Comments
and much smaller...he he
just fabulous
Nice visuals.
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these ideas have been done to death
cheers,
dlue
I'm so used to concepts involving dinosaurs such that I find it even more boring than my great-grandmother.
come to think of this: from jurassic park, to godzilla, to reign of fire, to ice age, to avatar and there are a thousand more. please think of something different. I beg of you.
I don´t get the idea.
Well, I think it means "Rex love juicy flesh".
The gum just makes the caveman's meat more delicious. Kinda weird but I quite love it, haha
Here's what i see strange of this campaign... You guys have a very "juicy gum" and the best way of selling it is by giving the impression that a shark, a dinosaur or else can chew this gum and enjoy it like a human would?... I don't know... it just feels not right. Not convinced by this concept or the execution, it's totally weak ... If i didn't get the picture here please explain it to me.
This doesn't really work in the campaign, because the dinosaur doesn't look like he's having a good time alongside the human. The campaign itself is kinda meh, but this execution is plain bad, sorry.
very weak...
This is crap.
Another scam that ran only in the Manly Daily.
How many times can these boys do it without getting fired?
Funny. I don't love the execution, but I like the concept.
weak execution but funny
Very funny, nice one..
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"Bright ideas bring better results"
Hmmmm caveman is half the size of the rex.... really juicy o_O
Doesnt suit juicy fruit. Although the copy and concept leaves room for awsome executions