Juicy Fruit: Rex

There is a much juicier chew

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
Via: bestadsontv

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16 comments

qwerty.key's picture
qwerty.key
18 pencils

and much smaller...he he

theanc's picture
theanc
2778 pencils

Nice visuals.

dlue's picture
dlue
342 pencils

these ideas have been done to death

cheers,
dlue

silvi's picture
silvi
4172 pencils

I don´t get the idea.

AssassinX's picture
AssassinX
1329 pencils

Well, I think it means "Rex love juicy flesh".
The gum just makes the caveman's meat more delicious. Kinda weird but I quite love it, haha

Brain-Art's picture
Brain-Art
1101 pencils

Here's what i see strange of this campaign... You guys have a very "juicy gum" and the best way of selling it is by giving the impression that a shark, a dinosaur or else can chew this gum and enjoy it like a human would?... I don't know... it just feels not right. Not convinced by this concept or the execution, it's totally weak ... If i didn't get the picture here please explain it to me.

ricklongo's picture
ricklongo
1244 pencils

This doesn't really work in the campaign, because the dinosaur doesn't look like he's having a good time alongside the human. The campaign itself is kinda meh, but this execution is plain bad, sorry.

Hiperion's picture
Hiperion
3138 pencils

very weak...

Drummond's picture
Drummond
6 pencils

This is crap.
Another scam that ran only in the Manly Daily.

How many times can these boys do it without getting fired?

AmigoInvisible's picture
AmigoInvisible
195 pencils

Funny. I don't love the execution, but I like the concept.

faysal121's picture
faysal121
37 pencils

weak execution but funny

mikeelrapido's picture
mikeelrapido
1929 pencils

Very funny, nice one..

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WillyLatasa's picture
WillyLatasa
616 pencils

LIKE IT!!!!!

"Bright ideas bring better results"

cruzialx's picture
cruzialx
194 pencils

Hmmmm caveman is half the size of the rex.... really juicy o_O

hufflepoff's picture
hufflepoff
430 pencils

Doesnt suit juicy fruit. Although the copy and concept leaves room for awsome executions

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