Compressed Fun
Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski
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19 Comments
aha. inspired by the clio-winning STUFFIT campaign, no doubt.
It looks different to me:
http://adsoftheworld.com/media/print/stuffit_deluxe_tourist
http://adsoftheworld.com/media/print/stuffit_deluxe_divorce
http://adsoftheworld.com/media/print/stuffit_deluxe_china
I thought of the Unilever logo rather:
it might look a bit different, but conceptually it's identical.
thought of the same thing when i saw this
same line of treatment and thought in all three, don't you think? i mean, here we are, playing 'spot the difference'!
I looked again, the stuffit ads ARE the same.
I was wrong.
www.aaasmith.blogspot.com
I hardly think this juicy fruit gum can be compared to having sex. Or to having a bunch of sex compressed.
Two thumbs down... but I'll save the artwork for research purposes.
Agreed, Bella.
The visuals cheeky, saucy, audacious but... chewies = fun?!!
>>>> That's not an ad. THIS is an ad.
is the same as the stuffit campaign. they even use Compressed in the headline. shame.
Bad timing I like to think. Who in in his sane judgement would copy an award winning ad?
it's happened to all of us. you think of an idea, you start working on it - and then the you see someone else has done basically exactly the same thing. at that point, the only thing to do is say: "well, shit. we should have got it out faster" and then proceed to throw your work in the bin and work harder/faster next time.
these guys must've thought that theirs is different from stuffit. guys, its not. bite the bullet and throw it away.
isn't this a little racy for Juicy Fruit. All these people bangin'?
Not if it's in a nuddie mag.
I don't like this at all. Bad, bad taste!
Ideas cool.
Lose that line.
wtf?
>>>> That's not an ad. THIS is an ad.
Theri is no idea, but the line is the idea.
Not bad ad guys. It sells.
"Everyday is one short life"
www.erhanali.blogspot.com/
You think chewing gum is "fun"?
>>>> That's not an ad. THIS is an ad.
have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.
suits a flavored condom ad better.