Juicy Fruit: Compressed Fun, Sex

Compressed Fun

Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski

19 comments

hrd2mpress's picture
hrd2mpress
62 pencils

aha. inspired by the clio-winning STUFFIT campaign, no doubt.

kre8's picture
kre8
989 pencils

it might look a bit different, but conceptually it's identical.

Chris's picture
Chris
1987 pencils

thought of the same thing when i saw this

hrd2mpress's picture
hrd2mpress
62 pencils

same line of treatment and thought in all three, don't you think? i mean, here we are, playing 'spot the difference'!

A. J. SMITH's picture
A. J. SMITH
2834 pencils

I looked again, the stuffit ads ARE the same.

I was wrong.

ellehcimeo's picture
ellehcimeo
3522 pencils

I hardly think this juicy fruit gum can be compared to having sex. Or to having a bunch of sex compressed.
Two thumbs down... but I'll save the artwork for research purposes.

Rog's picture
Rog
6092 pencils

Agreed, Bella.
The visuals cheeky, saucy, audacious but... chewies = fun?!!

>>>> That's not an ad. THIS is an ad.

Dick Huges's picture
Dick Huges
937 pencils

is the same as the stuffit campaign. they even use Compressed in the headline. shame.

fractalrene's picture
fractalrene
1504 pencils

Bad timing I like to think. Who in in his sane judgement would copy an award winning ad?

kre8's picture
kre8
989 pencils

it's happened to all of us. you think of an idea, you start working on it - and then the you see someone else has done basically exactly the same thing. at that point, the only thing to do is say: "well, shit. we should have got it out faster" and then proceed to throw your work in the bin and work harder/faster next time.
these guys must've thought that theirs is different from stuffit. guys, its not. bite the bullet and throw it away.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

isn't this a little racy for Juicy Fruit. All these people bangin'?

ellehcimeo's picture
ellehcimeo
3522 pencils

Not if it's in a nuddie mag.

Besha's picture
Besha
297 pencils

I don't like this at all. Bad, bad taste!

Rog's picture
Rog
6092 pencils

Ideas cool.
Lose that line.
wtf?

>>>> That's not an ad. THIS is an ad.

erhanali's picture
erhanali
368 pencils

Theri is no idea, but the line is the idea.
Not bad ad guys. It sells.

"Everyday is one short life"

www.erhanali.blogspot.com/

Rog's picture
Rog
6092 pencils

You think chewing gum is "fun"?

>>>> That's not an ad. THIS is an ad.

sergiolobo's picture
sergiolobo
10 pencils

have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.

mrtalented's picture
mrtalented
2173 pencils

suits a flavored condom ad better.

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