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Compressed Fun, Sex

Agency: 
Published/Aired: 
May 2007
Description: 

Compressed Fun

Advertising Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski

Comments (19)

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Highest Rated

mrtalented's picture
mrtalented
Activity Score 2171

suits a flavored condom ad better.

hrd2mpress's picture
hrd2mpress
Activity Score 62

aha. inspired by the clio-winning STUFFIT campaign, no doubt.

kre8's picture
kre8
Activity Score 989

it might look a bit different, but conceptually it's identical.

Chris's picture
Chris
Activity Score 1985

thought of the same thing when i saw this

hrd2mpress's picture
hrd2mpress
Activity Score 62

same line of treatment and thought in all three, don't you think? i mean, here we are, playing 'spot the difference'!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I looked again, the stuffit ads ARE the same.

I was wrong.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I hardly think this juicy fruit gum can be compared to having sex. Or to having a bunch of sex compressed.
Two thumbs down... but I'll save the artwork for research purposes.

Rog's picture
Rog
Activity Score 6082

Agreed, Bella.
The visuals cheeky, saucy, audacious but... chewies = fun?!!

>>>> That's not an ad. THIS is an ad.

Dick Huges's picture
Dick Huges
Activity Score 937

is the same as the stuffit campaign. they even use Compressed in the headline. shame.

fractalrene's picture
fractalrene
Activity Score 1504

Bad timing I like to think. Who in in his sane judgement would copy an award winning ad?

kre8's picture
kre8
Activity Score 989

it's happened to all of us. you think of an idea, you start working on it - and then the you see someone else has done basically exactly the same thing. at that point, the only thing to do is say: "well, shit. we should have got it out faster" and then proceed to throw your work in the bin and work harder/faster next time.
these guys must've thought that theirs is different from stuffit. guys, its not. bite the bullet and throw it away.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

isn't this a little racy for Juicy Fruit. All these people bangin'?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Not if it's in a nuddie mag.

Besha's picture
Besha
Activity Score 295

I don't like this at all. Bad, bad taste!

Rog's picture
Rog
Activity Score 6082

Ideas cool.
Lose that line.
wtf?

>>>> That's not an ad. THIS is an ad.

erhanali's picture
erhanali
Activity Score 368

Theri is no idea, but the line is the idea.
Not bad ad guys. It sells.

"Everyday is one short life"

www.erhanali.blogspot.com/

Rog's picture
Rog
Activity Score 6082

You think chewing gum is "fun"?

>>>> That's not an ad. THIS is an ad.

sergiolobo's picture
sergiolobo
Activity Score 10

have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.

mrtalented's picture
mrtalented
Activity Score 2171

suits a flavored condom ad better.

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