Compressed Fun, Sea

Agency Network: 
May 2007

Print advertisment created by DDB, Australia for Juicy Fruit, within the category: Confectionery, Snacks.

Compressed Fun

Advertising Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski

Comments (9)

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buy by bye's picture
buy by bye
Activity Score 544

I don't chew gum to have fun.
I chew it to not-smoke, relieve stress, to activate my mouth, have some taste, release sour mouth after dodgy food.. etc

twelve_noon's picture
Activity Score 617

it's a kids gum. obviously...

k-rocka's picture
Activity Score 426

hence the sex ad...

buy by bye's picture
buy by bye
Activity Score 544

kids don't know words like 'compressed'! plus there is nothing 'kiddy' in this ad.
how da hell is this a kids ad??

ivan's picture

They can put different executions in different magazines. Sex ad for FHM, toys ad in Archies.

Rog's picture
Activity Score 6082

Cool for me... just spit that stupid line.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
Activity Score 1262

Mmm, I reckon the hours and hours spent collecting those images and creating this ad would have been better spent concepting.

sergiolobo's picture
Activity Score 10

have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.

mrtalented's picture
Activity Score 2171

nice effort though.