Juicy Fruit: Compressed Fun, Sea

Compressed Fun

Advertising Agency: DDB, Sidney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski

May 2007


buy by bye's picture
buy by bye
544 pencils

I don't chew gum to have fun.
I chew it to not-smoke, relieve stress, to activate my mouth, have some taste, release sour mouth after dodgy food.. etc

twelve_noon's picture
617 pencils

it's a kids gum. obviously...

k-rocka's picture
426 pencils

hence the sex ad...

buy by bye's picture
buy by bye
544 pencils

kids don't know words like 'compressed'! plus there is nothing 'kiddy' in this ad.
how da hell is this a kids ad??

ivan's picture

They can put different executions in different magazines. Sex ad for FHM, toys ad in Archies.

Rog's picture
6082 pencils

Cool for me... just spit that stupid line.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
1262 pencils

Mmm, I reckon the hours and hours spent collecting those images and creating this ad would have been better spent concepting.

sergiolobo's picture
10 pencils

have you ever seen STUFFIT DELUX from Saatchi & Saatchi, New York?
It won every thing.

mrtalented's picture
2171 pencils

nice effort though.

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