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Joymain Hair Strengthening Shampoo: Knife

Joymain Hair Strengthening Shampoo: Knife
Your rating: None Average: 3.7 (18 votes)

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang
Published: March 2006

28 Comments

john doe's picture 1575 pencils

oh no...

CR_AD's picture 413 pencils

dangerous shampoo !!

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theanc's picture 2697 pencils

It would be better if the hair was just lying above the knife. It doesn't need to cut the knife to explain the idea. In fact this messed everything up.

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jazarah's picture 1270 pencils
Hardy's picture 42 pencils

Very sharp............

.............................NOT!

________________________________

He who dares wins!

the_capywriter's picture 5526 pencils

nice twist on all the 'sharp knife executions' we've seen lately

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digifool's picture 226 pencils

After using this shampoo I would hesitate to do my usual hair model hair toss. I would be afraid of decapitating myself.

Audrius Kubrik's picture 818 pencils

well well, what about the SILKCUT classic ad?

elgrecones's picture 323 pencils

cuts off your fingers when you wash your hair...

ahpitt's picture 350 pencils

Yup. It's dangerous to use this sampoo. =.=

MTK's picture 12 pencils

cliche, and bad visual..too fake...

Pete2's picture 714 pencils

Silk Cut did it better. That means they already did it. So what the #@&* are you guys doing?

TrrrTrrr's picture 36 pencils

Don't know whether it sells or no, I love it. Or maybe just that I am happy today. :)

sparky's picture 458 pencils

clever.

i dont like it anyway.

getconnected2001's picture 999 pencils

For me its a forced idea.

Junior's picture 63 pencils

Nice...

Heads's picture 194 pencils

Can't believe such a piece of shit coming out of W&K. 1/10.

reactor's picture 294 pencils

Nobody needs hair that strong. A product looses credibility when one crosses the limits of exaggeration.

Reactor

Temple's picture 6930 pencils

Where are the usual "guys, don't you understand advertising is exaggeration" comments? Finally, an ad that everybody agrees is an utter waste of the site's bandwith.

adaravind's picture 128 pencils

nice execution

Ellivanelli's picture 9 pencils

These funny Chinese guys:
It's a completely stolen execution:

http://adsoftheworld.com/media/print/wmf_knives_fly

They did not even change the knive, but at least they made the table worse.
Wow;-)

heroin4th's picture 30 pencils

bad visual bad idea

iRIO's picture 230 pencils

it was done but with opposit idea.

idea20080611's picture 28 pencils

Copying other people's works.Shameless!

chen li hahahahaha.......

tonysand's picture 6 pencils

W&K=W+K?

leyla's picture 10 pencils

it's too much! :) but nice..

leyla's picture 10 pencils

it's too much! :) but nice..

Pete2's picture 714 pencils

Why is this plagiarized crap back up here?

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