Joy Dishwashing Liquid: Tricycle

Still using laundry bars on your plates? You might as well wear them.

Advertising Agency: Campaigns & Grey, Philippines
Director: Paolo Dy
Executive Creative Director: Ompong Remigio
Creative Director: Noel Orosa
Copywriter: Noel Orosa
Art Director: Anton Panajon, Gil Corcuera
Producer: Richie Aquino
Associate Creative Director: Mel Aguinaldo
Production company: Abracadabra
Graphic Designers: Eric Capongcol, Gredge Salvador
Account Director: Eres Gatmaitan
Post production: Post Manila
Music Studio: LIquid Post
Actor: Maricar Dizon
Fashion Stylist: Rious Caliso, Noel Orosa
Photographer: Milo Sogueco
Designer: Rious Caliso
Account manager: Christina Melchor

June 2011


dbor's picture
1455 pencils

What it’s mean?

MK-tessa's picture
216 pencils

Clearly that girl doesn't eat. So i guess it makes sense that she would rather wear them. lol

MidasTouch's picture
1024 pencils

Lol, epic

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

john ler's picture
john ler
667 pencils

comment of the week

gadgets's picture
1063 pencils

using laundry bars = stupid? FAIL

nerio's picture
166 pencils

why is using laundry bars (whatever that is) equals to wearing plates? I don't get it... can someone explain please?

iamjeco's picture
2 pencils

A laundry bar (supposedly laundry soap bar) is used to wash clothes and other fabrics. In the Philippines, however, it is also used to wash plates.

lucie123's picture
604 pencils

It's a campaing for Lavaza?

CuriousPencil's picture
4225 pencils

It's a campaign for "my friend's wife/daughter has pretty. Sell things with her picture." Nothing more.

vidya.shankaran's picture
724 pencils


vidya.shankaran's picture
724 pencils


ryanpaco's picture
12 pencils

Your out of place

ie06gg's picture
132 pencils

The ad is actually insightful. (I'm assuming this ad is aimed for Filipinos)

In Philippines, it is very common for people to use laundry bars as their dishwashing soap. It's a third world country.
How do I know this? I grew up there.

Surprisingly, the copy, written in "Tagalog" does not make sense to me. It is written in an odd way. Note that my first language is "Tagalog"

Good insight. So-so with the delivery.
"Tagalog" copy does not make sense to me (a native Tagalog speaker).

It's easier to criticize than to create.

kleenex's picture
40211 pencils

Where is Lada Gaga when you need her?!?!?!?!

ace85le's picture
3939 pencils

lolz lady no gaga.


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kulago's picture
101 pencils

Lame Ad, and a backward thinking about new filipinos

estgene12's picture
8 pencils

this is so cool. I totally get it :))

ryanpaco's picture
12 pencils

The message of this ad is very quite simple and I think only Filipinos can relate to this. I guess the ad agency is trying to create a humorous point here. The product "Joy dish washing liquid" is not actually expensive, they are not persuading people to buy expensive dish washing instead they simply educating people in a humorous way that laundry bar is for clothes and not for plates. :)

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