Jota Art Jewelry: Forgiveness, Toilet

Forgiveness. Jota Art Jewelry

Advertising Agency: Euro RSCG Contemporânea, Rio de Janeiro, Brazil
Creative Director: Marcelo Felício
Art Director: Pedro Americo
Copywriter: Marcelo Felício
Photographer: Rodrigo Paredes
Art Buyer: Irene Calado
Account Supervisor: Sergio Almeida
Other Credits: Helena Lopes - Retouch

8 comments

atb2005's picture
atb2005
13561 pencils

Sorry, but diamonds and toilets, toothpaste or even dirty sneakers just don't mesh. I do get the idea (buy her diamonds so that she'd forgive you for being a "typical" man), but still. Exquisite layout, ruined by the inclusion of certain objects. I also hate this continued stereotyping of men in advertising (always portrayed as bumbling fools or messy slobs).

F.Abboud's picture
F.Abboud
218 pencils

Agree; old cliche!

Guest's picture
Guest

Great idea! Very nice!

Guest's picture
Guest

I like the idea. But not the conclusion.

Guest's picture
Guest

Don't get it.

bmviana's picture
bmviana
9 pencils

That's how the advertising market works these days. "I didn't do it, so I won't like it." Let's learn to be a bit more humble and a little less egocentric.

LeroyChristian's picture
LeroyChristian
392 pencils

agree

niniasufle's picture
niniasufle
407 pencils

LOL
I thought that it was an umbrella when I saw it from far
Don't like the visuals, sorry.

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