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Pelé

Agency Network: 
Published/Aired: 
November 2011
Description: 

Print advertisment created by Integral, Brazil for Jornal O Povo, within the category: Media.

Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares

Comments (5)

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andylefty's picture
andylefty
Activity Score 4535

And illegible type here. Weak copy.

Billoughsby's picture
Billoughsby
Activity Score 5144

I like the series, and the type on the first two. The last one hurts a bit for legibility, yes, but the illo and style are ok.

Don't know how this was used, but as a full page in a newspaper, it would produce something worth tacking up.

That's it.

iambusy's picture
iambusy
Activity Score 2219

bad type...n ok ok copy.... nice illus

busy.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good idea. Nice campaign...i don't like the text.

umitaydin's picture
umitaydin
Activity Score 19

Very nice artdirection. Good idea.

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