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Pelé

Agency: 
Published/Aired: 
November 2011
Description: 

Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares

Comments (5)

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Highest Rated

umitaydin's picture
umitaydin
Activity Score 19

Very nice artdirection. Good idea.

andylefty's picture
andylefty
Activity Score 4535

And illegible type here. Weak copy.

Billoughsby's picture
Billoughsby
Activity Score 5144

I like the series, and the type on the first two. The last one hurts a bit for legibility, yes, but the illo and style are ok.

Don't know how this was used, but as a full page in a newspaper, it would produce something worth tacking up.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

iambusy's picture
iambusy
Activity Score 2219

bad type...n ok ok copy.... nice illus

busy.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good idea. Nice campaign...i don't like the text.

umitaydin's picture
umitaydin
Activity Score 19

Very nice artdirection. Good idea.

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