Jornal O Povo: Pelé

Black man with a white soul, white man with a black soul.
We like it that way: everything mixed up.
Celebrate Equality.
November 20th. Brazilian Day for the Elimination of Racial Discrimination.

Advertising Agency: Íntegra, Fortaleza, Brazil
Creative Director: Lauro Marcus, Paulo Fraga
Art Director: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares


andylefty's picture
4539 pencils

And illegible type here. Weak copy.

Billoughsby's picture
5095 pencils

I like the series, and the type on the first two. The last one hurts a bit for legibility, yes, but the illo and style are ok.

Don't know how this was used, but as a full page in a newspaper, it would produce something worth tacking up.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

iambusy's picture
2219 pencils

bad type...n ok ok copy.... nice illus


MicheleVirgilio's picture
2617 pencils

Good idea. Nice campaign...i don't like the text.

umitaydin's picture
19 pencils

Very nice artdirection. Good idea.

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