Advertisement

Like

Agency: 
Published/Aired: 
February 2011
27384
Description: 

Print advertisment created by FCB, Portugal for Jornal de Noticias, within the category: Media.

JN. Official Sponsor of the 31st OPorto International Film Festival.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Retoucher: Eduardo Firmino

Comments (18)

Log in or register to post comments

Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah, our school was working for a firework safety campaign and this idea was used as well + I've seen it being used in a real campaign too. That's the bloody thumb up I mean, not just the "Like". But I don't wanna be the guy who says "DONE" every time, and that "DONE" means it's bad. I guess it's ok if the film festival is about horror movies. If not, it gives that wrong impression.

luispiter's picture
luispiter
Activity Score 2756

what????

heshMi's picture
heshMi
Activity Score 3

i like lool

jackblack's picture
jackblack
Activity Score 2355

I take it a horror film festival?

kleenex's picture
kleenex
Activity Score 48129

It better be or the whole ad fails.

jagadeesh's picture
jagadeesh
Activity Score 743

we have seen enough "like" ads..

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah, our school was working for a firework safety campaign and this idea was used as well + I've seen it being used in a real campaign too. That's the bloody thumb up I mean, not just the "Like". But I don't wanna be the guy who says "DONE" every time, and that "DONE" means it's bad. I guess it's ok if the film festival is about horror movies. If not, it gives that wrong impression.

shahidali's picture
shahidali
Activity Score 4069

crazy way of catching the eyeballs.

shahid

copycopycopy's picture
copycopycopy
Activity Score 148

Wow.... That got my attention alright!

chapelier's picture
chapelier
Activity Score 154

what the....?!! got my attention, not necessarily in a good way, but then I hate horror films!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture
Glut
Activity Score 3935

bad

HappyHour's picture
HappyHour
Activity Score 2381

Yes, to AoTW trolls like us, the "Like" thing has been overdone, but I'd be willing to bet that a majority of common consumers will find this fresh.

Ana João's picture
Ana João
Activity Score 2

This ad was done to promote Fantasporto - Oporto international film festival, in Portugal. You can see more about it here http://www.fantasporto.com/index.php?option=com_content&view=article&i...
I think its a well done ad. :)

livvy's picture
livvy
Activity Score 84

oh hello dexter!

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Schizzy's picture
Schizzy
Activity Score 203

Doesn't get a Like from me.

Unless this festival is widely known for horror flicks, the copy should work harder.

As it is, it might work better as a self-promo facebook profile.

Nude Copy's picture
Nude Copy
Activity Score 1054

i dont think a film festival can be full of horror movies..is it so...even then, ...well...mmm..uh...*clueless*

Kamikaze777's picture
Kamikaze777
Activity Score 119

I endeed like this series

Nuno Flores's picture
Nuno Flores
Activity Score 122

Weak idea.

Advertisement