Jornal de Noticias: Like

JN. Official Sponsor of the 31st OPorto International Film Festival.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Retoucher: Eduardo Firmino

February 2011


luispiter's picture
2756 pencils


heshMi's picture
3 pencils

i like lool

jackblack's picture
2314 pencils

I take it a horror film festival?

kleenex's picture
39595 pencils

It better be or the whole ad fails.

jagadeesh's picture
743 pencils

we have seen enough "like" ads..

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah, our school was working for a firework safety campaign and this idea was used as well + I've seen it being used in a real campaign too. That's the bloody thumb up I mean, not just the "Like". But I don't wanna be the guy who says "DONE" every time, and that "DONE" means it's bad. I guess it's ok if the film festival is about horror movies. If not, it gives that wrong impression.

shahidali's picture
4069 pencils

crazy way of catching the eyeballs.


copycopycopy's picture
148 pencils

Wow.... That got my attention alright!

chapelier's picture
154 pencils

what the....?!! got my attention, not necessarily in a good way, but then I hate horror films!

keeping the right side of your head warm.

Glut's picture
3937 pencils


HappyHour's picture
2381 pencils

Yes, to AoTW trolls like us, the "Like" thing has been overdone, but I'd be willing to bet that a majority of common consumers will find this fresh.

Ana João's picture
Ana João
2 pencils

This ad was done to promote Fantasporto - Oporto international film festival, in Portugal. You can see more about it here
I think its a well done ad. :)

livvy's picture
84 pencils

oh hello dexter!

Keeping the right side of your head warm.

Schizzy's picture
203 pencils

Doesn't get a Like from me.

Unless this festival is widely known for horror flicks, the copy should work harder.

As it is, it might work better as a self-promo facebook profile.

Nude Copy's picture
Nude Copy
1054 pencils

i dont think a film festival can be full of horror it so...even then, ...well...mmm..uh...*clueless*

Kamikaze777's picture
119 pencils

I endeed like this series

Nuno Flores's picture
Nuno Flores
122 pencils

Weak idea.

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