Jornal de Noticias: Like

JN. Official Sponsor of the 31st OPorto International Film Festival.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Retoucher: Eduardo Firmino
Published: February 2011

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17 comments

luispiter's picture
luispiter
2756 pencils

what????

heshMi's picture
heshMi
3 pencils

i like lool

jackblack's picture
jackblack
2230 pencils

I take it a horror film festival?

kleenex's picture
kleenex
25488 pencils

It better be or the whole ad fails.

jagadeesh's picture
jagadeesh
749 pencils

we have seen enough "like" ads..

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah, our school was working for a firework safety campaign and this idea was used as well + I've seen it being used in a real campaign too. That's the bloody thumb up I mean, not just the "Like". But I don't wanna be the guy who says "DONE" every time, and that "DONE" means it's bad. I guess it's ok if the film festival is about horror movies. If not, it gives that wrong impression.

shahidali's picture
shahidali
4063 pencils

crazy way of catching the eyeballs.

shahid

copycopycopy's picture
copycopycopy
148 pencils

Wow.... That got my attention alright!

chapelier's picture
chapelier
154 pencils

what the....?!! got my attention, not necessarily in a good way, but then I hate horror films!

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Glut's picture
Glut
3947 pencils

bad

HappyHour's picture
HappyHour
2386 pencils

Yes, to AoTW trolls like us, the "Like" thing has been overdone, but I'd be willing to bet that a majority of common consumers will find this fresh.

Ana João's picture
Ana João
2 pencils

This ad was done to promote Fantasporto - Oporto international film festival, in Portugal. You can see more about it here http://www.fantasporto.com/index.php?option=com_content&view=article&i...
I think its a well done ad. :)

livvy's picture
livvy
84 pencils

oh hello dexter!

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Schizzy's picture
Schizzy
205 pencils

Doesn't get a Like from me.

Unless this festival is widely known for horror flicks, the copy should work harder.

As it is, it might work better as a self-promo facebook profile.

Nude Copy's picture
Nude Copy
1058 pencils

i dont think a film festival can be full of horror movies..is it so...even then, ...well...mmm..uh...*clueless*

Kamikaze777's picture
Kamikaze777
119 pencils

I endeed like this series

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