Jornal de Noticias: Like

JN. Official Sponsor of the 31st OPorto International Film Festival.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Rodrigo Burdman
Copywriter: Samir Mesquita
Photographer: On Shot Estúdio
Retoucher: Eduardo Firmino
Published: February 2011

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17 comments

2758 pencils

luispiterTuesday, February 22, 2011 - 21:57

what????

3 pencils

heshMiFriday, March 30, 2012 - 08:48

i like lool

1945 pencils

jackblackTuesday, February 22, 2011 - 22:50

I take it a horror film festival?

16694 pencils

kleenexWednesday, February 23, 2011 - 13:05

It better be or the whole ad fails.

757 pencils

jagadeeshWednesday, February 23, 2011 - 00:20

we have seen enough "like" ads..

7013 pencils

Jaap GrollemanWednesday, February 23, 2011 - 03:10

Yeah, our school was working for a firework safety campaign and this idea was used as well + I've seen it being used in a real campaign too. That's the bloody thumb up I mean, not just the "Like". But I don't wanna be the guy who says "DONE" every time, and that "DONE" means it's bad. I guess it's ok if the film festival is about horror movies. If not, it gives that wrong impression.

http://jackmancer.com/
http://twitter.com/jackmancer/

4056 pencils

shahidaliWednesday, February 23, 2011 - 01:15

crazy way of catching the eyeballs.

shahid

146 pencils

copycopycopyWednesday, February 23, 2011 - 02:25

Wow.... That got my attention alright!

154 pencils

chapelierWednesday, February 23, 2011 - 07:47

what the....?!! got my attention, not necessarily in a good way, but then I hate horror films!

keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com

4083 pencils

GlutWednesday, February 23, 2011 - 10:03

bad

2396 pencils

HappyHourWednesday, February 23, 2011 - 11:28

Yes, to AoTW trolls like us, the "Like" thing has been overdone, but I'd be willing to bet that a majority of common consumers will find this fresh.

2 pencils

Ana JoãoWednesday, February 23, 2011 - 16:23

This ad was done to promote Fantasporto - Oporto international film festival, in Portugal. You can see more about it here http://www.fantasporto.com/index.php?option=com_content&view=article&i...
I think its a well done ad. :)

86 pencils

livvyWednesday, February 23, 2011 - 19:30

oh hello dexter!

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

209 pencils

SchizzyWednesday, February 23, 2011 - 23:54

Doesn't get a Like from me.

Unless this festival is widely known for horror flicks, the copy should work harder.

As it is, it might work better as a self-promo facebook profile.

1066 pencils

Nude CopyFriday, February 25, 2011 - 04:09

i dont think a film festival can be full of horror movies..is it so...even then, ...well...mmm..uh...*clueless*

119 pencils

Kamikaze777Friday, April 15, 2011 - 21:30

I endeed like this series

2991 pencils

joelapompeMonday, December 26, 2011 - 06:04

Oups... they did it again :
http://www.joelapompe.net/2011/12/26/like-facebook-hand-horror-festival/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

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